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Masters in Digital Marketing in Australia: Top Colleges, Eligibility, Fees, Funding, Jobs

Puja Das • 10 Mins read • 3 Aug 25

Masters in Digital Marketing in Australia

Masters in digital marketing in Australia is a 1.5 to 2 year program. Indian students with 60% in their bachelor’s and a minimum IELTS mark of 6.5 can get admission to the program. However, a degree in the business or marketing field and work experience of 2 to 3 years can enhance your chances of getting selected for the top universities such as Curtin University and University of Melbourne.

To study the course at top universities, you pay a tuition fee ranging from INR 8.6 lakhs to 29.5 lakhs depending on the course duration. You will also need around INR 1.5 lakhs as the annual living cost in Australia with cities like Sydney being the most expensive, while Perth being the most affordable.

Though just 15 Australian universities offer Master in Digital Marketing for International students, there is a strong potential return on investment. The average annual salary for Digital Marketing professionals in Australia is around AUD 83849 or INR 4693000. Melbourne and Perth are the highest-paying cities for Digital markers in Australia.

Masters in Digital Marketing in Australia: Highlights

Let’s know about the some important highlighting areas of the Masters in Digital Marketing in Australia:

Particulars	Details
Course Name	Masters in Digital Marketing in Australia
Course Duration	1.5 years to 2 years
Eligibility Criteria	A bachelor’s degree in marketing with at least a GPA of 3.0 or equivalent.
Standardised Test Requirements	IELTS and TOEFL
Average Cost	15286 AUD and 52448 AUD
Average Salary	65000 to 70000 AUD
Intake Seasons	February and July
Top Universities	University of Melbourne, Curtin University, Victoria University, University of Southern Queensland, Swinburne University and Charles Sturt University,
Recruiters	Deloitte, Ogilvy, Capgemini, Canvas, Abode, Oliver Wyman, Kearney, NAB, Commonwealth Bank and Telstra

Masters in Digital Marketing in Australia - Important Dates and Events

Here are some important events and dates of the Masters in Digital Marketing in Australia to know the deadlines.

Important Events	Important Dates
Last date of application	June 29, 2025
Orientation	July 12, 2025
Course commencement	July 21, 2025

Masters in Digital Marketing in Australia Fees

The tuition fees for Masters in Digital Marketing in Australia is between 15286 AUD and 52448 AUD. The average living cost in Australia for Indian students is between 2500 to 3100 AUD. A breakdown of the estimated living cost in Australia is provided ahead:

Tuition Fees

The tuition fee for Masters in Digital Marketing in Australia is explored below:

University	Total Tuition Fees (AUD)
University of Melbourne, Melbourne	57,338
Curtin University, Perth	45,858
Victoria University, Melbourne	64,400
University of Southern Queensland, Toowoomba	64,000
Swinburne University, Melbourne	69,800
Charles Sturt University, Bathurst	49,488

Living Cost

The living cost for Masters in Digital Marketing in Australia in different cities are mentioned here category-wise:

Parameter	Sydney	Melbourne	Perth	Brisbane	Adelaide	Hobart	Darwin	Canberra
Monthly rent for 2 bedroom accommodation	A$2,508	A$1,837	A$1,719	A$2,068	A$1,621	A$1,699	A$1,353	A$2,288
Monthly rent for a studio apartment	A$1,864	A$1,482	A$1,258	A$1,589	A$1,103	A$1,420	A$1,397	A$1,640
Monthly ticket public transport	A$200	A$164	A$160	A$197	A$103	A$86	A$63	A$100
Taxi Expenses per day	A$21	A$21	A$23	A$25	A$21	A$24	A$21	A$24

Why Choose a Masters in Digital Marketing in Australia?

Career Benefits: Australia’s digital marketing sector is experiencing relevant growth, creating high demand for skilled professionals. In addition, digital marketing graduates can find roles in different areas, including marketing management, content marketing, social media management and digital marketing.
High-quality education: Australian universities are renowned for their strong digital marketing and strong marketing courses, serving comprehensive curricula and cutting-edge knowledge. As well as, courses are designed to equip students with the latest skills and knowledge required to excel in the digital marketing area.
Post-study work scope: International students can often obtain post-study work visas, enabling them to gain valuable experience in the Australian market after graduation.
Affordable education: While tuition fees vary, many Australian universities serve Masters in Digital marketing at a reasonable cost compared to other popular study destinations.

Also Read : Masters In Digital Marketing in USA

Masters in Digital Marketing in Australia Qualification

Masters in Digital Marketing in Australia qualifications are mentioned in this section:

Particulars	Details
Required Degrees	Completed Bachelor’s degree in any field.
English Proficiency	IELTS - 6.5 and TOEFL - 90

Masters in Digital Marketing in Australia Eligibility Criteria – Category-wise

Masters in Digital marketing in Australia eligibility criteria are mentioned in this section:

Particulars	Details
Undergraduate degree required	A bachelor’s degree is required.
Academic Performance	A minimum GPA of 3.0 is specified.
English Language Proficiency	In IELTS, a minimum overall score of 6.5 is required, with no individual band mark below 6.0. In TOEFL, a minimum score of 90 or above is required.
Work Experience	Though not mandatory, some universities might prefer applicants with significant work experience in the digital marketing domain.

Masters in Digital Marketing in Australia Application Process

For Masters in Digital Marketing in Australia application process, you will need to research universities, check their particular requirements and submit an online application and provide supporting documents such as transcripts, English language test scores (IELTS/TOEFL) and a SOP.

Step 1: Identify Australian universities offering Masters in Digital marketing that align with your interests and career goals.
Step 2: Every university will have its own set of admission criteria, review these carefully on the university’s website, including English language proficiency, academic performance and any particular subject prerequisites.
Step 3: Most universities in Australia use online application websites. You will need to make an account and fill out the application form with your personal, professional and academic details.
Step 4: Gather supporting documents include academic transcripts, English language proficiency test scores, SOP, LORs and many more.
Step 5: Universities usually charge application fees, which may depend.
Step 6: Once you have submitted your application and all required documents, you will need to wait for the university to review your application and notify you of their decision.
Step 7: If accepted, you will need to formally accept the offer and then apply for a student visa to study masters in digital marketing in Australia.

SOP, LOR, and Resume

Particulars	Details
SOP	Yes, Required
LOR	Yes, Required
Resume	Yes, Required

Top Masters in Digital Marketing Entrance Exams for Australia

Top Masters in Digital Marketing Entrance Exams for Australia are identified ahead:

IELTS
TOEFL

IELTS/TOEFL Tips

Familiarize yourself with the structure of both TOEFL and IELTS, including the various sections (writing, speaking, listening and reading) and question types.
Use official test preparation materials like ETS official guide for TOEFL or Barron’s TOEFL iBT to comprehend the marking scheme and format.
Pay attention to the time limits for every section
Improves vocabulary and grammar as well as practices English on regular-basis.

Masters in Digital Marketing in Australia Cutoff

Masters in Digital marketing in Australia cutoff marks are identified in this section:

Particulars	Details
GPA	2.5 - 3.0

IELTS/TOEFL Score Cutoffs

IELTS/TOEFL score cutoffs for Masters in Digital Marketing in Australia are identified in this part:

Particulars	Details
IELTS	6.5
TOEFL	90

How to Get a Visa to Study Masters in Digital Marketing in Australia?

A visa is one of the most important documents that lets you start legally in a foreign country. You have to contact the Australian embassy in your country to get a visa application form and to know other important details. Students mostly apply for student visas that grant them a 5 year stay in Australia. You can get a student visa with 29 days/

Required documents for students visa

Letter of acceptance from the university
Passport
Proof that you have enough funding to stay there

Student Visa Eligibility:

Your English-speaking skill must be excellent
There is no maximum age limit specific to get a student visa in Australia.
You need to fulfil health requirements
You must have enough money to make a stay there
You need to present proof that you have joined a full-time course in a registered institute.

Masters in Digital marketing in Australia Syllabus

A Masters in Digital Marketing in Australia typically covers a wide range of topics, including digital marketing strategy, SEO, social media marketing, content marketing, digital analytics and e-commerce strategies.

Core Courses

Inbound Marketing
Outbound Marketing
Media Management and Automation
Managerial skills and soft skills
Compulsory internship and thesis

Electives & Specializations

SUBJECTS	MODULES
Inbound Marketing	Introduction to Digital Marketing
	Website Creation
	Search Marketing
Outbound Marketing	Content Marketing
	Social Media Marketing & Management
	Video Marketing
Media Management & Automation	Advanced Forms of Digital Marketing
Media Management & Automation	Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills	Soft Skills
Managerial Skills & Soft Skills	Agency Skills
Compulsory Internship & Thesis	Internship & Mentoring
Specializations	Creative Strategy OR
Specializations	Performance Marketing
Capstone Project	Thesis-like Final Practical Project

Best Universities/Colleges for Masters in Digital Marketing in Australia

Some top universities for Masters in Digital Marketing in Australia are identified in this table:

University	Program	Course Duration	Established Year
University of Melbourne, Melbourne	Master of Digital Marketing	18 Months	1853
Curtin University, Perth	Master of Digital and Social media	18 Months	1966
Victoria University, Melbourne	Master of Digital Media	2 Years	1916
University of Southern Queensland, Toowoomba	Masters of Business (Digital Marketing)	2 Years	1967
Swinburne University, Melbourne	MBA in Digital Marketing	2 Years	1908
Charles Sturt University, Bathurst	Master of Applied Digital Marketing	1.5 Years	1989

Public Universities

The QS ranking of the public universities for Masters in Digital Marketing in Australia are listed ahead:

Public Universities	QS Ranking
University of Melbourne	19
Curtin University	174
Victoria University	741 - 750
University of Southern Queensland	396
Swinburne University	291
Charles Sturt University	851 - 900

Masters in Digital marketing in Australia VS Diploma in Digital marketing in Australia

Both the master of digital marketing in Australia and diploma courses provide various purposes, and understanding their differences can assist you to select the correct way for your career goals and personal circumstances.

Feature	Master’s Program	Diploma Program
Duration	1.5 – 2 years full-time	6 months – 1 year
Eligibility	Bachelor’s degree required	Open to graduates and professionals
Cost	Higher tuition (AUD 30K–45K)	Lower cost (AUD 10K–18K)
Career Outcomes	Management and strategic roles	Specialist and coordinator positions
Visa Benefits	Longer post-study work visa eligibility	Shorter visa options

Masters in Digital marketing in Australia Scholarships

A list of Masters in Digital marketing in Australia scholarships are mentioned ahead:

Universities	Scholarship Names	Eligibility Criteria	Award Value
University of Melbourne	Melbourne Graduate Scholarship	International graduate degree-seeking candidates are eligible	General Allowance
University of Southern Queensland	International Student Support Scholarship - 2024	International full-time on-campus enrolled students meeting academic and English requirements	Reduction of 10% of tuition fees
University of Canberra	Early Acceptance Scholarship	International offshore or onshore candidates enrolled in postgraduate degree program	Up to AUD 2,000 (INR 1,06,934)
Edith Cowan University	International Masters Scholarship 2023 and 2024	International postgraduate degree students meeting entry requirements	20% Reduction from First Year Tuition Fees
Curtin University	2024 Global Curtin Scholarships	International students with academic merit	25% of first year tuition fee a maximum of 200 credits
The University of Technology Sydney	Sydney Scholars India Equity Scholarship	International students meeting UTS eligibility criteria	20% of Tuition Fees Coverage
Griffith University	Griffith Remarkable Scholarship	International full-time enrolled students with a minimum of 5.5 GPA	50% of Tuition Fees Payment
University of Adelaide	The University of Adelaide 2024 Global Citizens Scholarships	International postgraduate enrolled students with academic strength	15-30% tuition cost deduction of chosen curriculum
University of Newcastle	South Asia Excellence Scholarship	International students holding merit recognitions	AUD 10,000 (INR 5,34,666)
University of Western Australia	Global Excellence Scholarship	International postgraduate students with merit recognitions	AUD 24,000 (INR 12,86,666) over two years of eligible postgraduate courses

Career Scope After Masters in Digital Marketing in Australia

A Masters in Digital Marketing in Australia offers strong career scopes with diverse opportunities in different sectors, Graduates can find roles in digital marketing management, content strategy, SEO, social media marketing and more. The field is experiencing relevant growth, with high demand for skilled professionals in both in-house and agency settings.

Digital Marketing Manager: Overseeing digital marketing strategies, campaigns and online presence for organizations.
Social Media Manager: Managing social media presence, engagement and content strategies.
SEO Specialist: Optimizing websites and content for search engines to improve visibility and organic traffic.
Content Marketing Manager: Creating and managing content strategies to attract and engage target audiences.
Email Marketing Specialist: Developing and implementing email marketing strategies and campaigns.

Top Recruiters/Placement Companies

Top recruiters for graduates with a Master’s in Digital Marketing in Australia include:

Deloitte
Ogilvy
Capgemini
Canvas
Abode
Oliver Wyman
Kearney
NAB
Commonwealth Bank
Telstra

Masters in Digital Marketing in Salary Package

Digital marketing students in Australia reportedly earn an average salary of 83849 AUD yearly. The average salary of digital marketing students in Australia as per their job roles are as follows:

Job Title	Average Annual Salary (AUD)
Digital Marketing Coordinator	60,230
Marketing Coordinator	62,640
Digital Marketing Specialist	68,660
Marketing Executive	67,120
Digital Strategist	67,245
Marketing Specialist	73,780
Marketing Manager	87,040
Digital Marketing Manager	90,415

Average Salary in UK

Average Salary in UK for Masters in Digital Marketing in Australia is identified here:

Particulars	Details
Entry-level	£23,000 - £32,000
Experienced Roles	£45,000 - £70,000
More Senior Roles	£60,000 - £80,000

Average Salary for Indian Students

The average salary for Indian students to study masters in digital marketing in Australia are mentioned here.

Job Title	Equivalent Salary for Indians (INR)
Digital Marketing Coordinator	3393000
Marketing Coordinator	3529000
Digital Marketing Specialist	3868000
Marketing Executive	3782000
Digital Strategist	3789000
Marketing Specialist	4157000
Marketing Manager	4904000
Digital Marketing Manager	5094000

Frequently Asked Questions

Ques. Why study a Masters in Digital Marketing in Australia?

Ans. Australia’s growing digital economy offers opportunities in digital marketing. Many Australian universities serve globally recognized marketing courses with strong industry connections.

Ques. Is digital marketing a good career in Australia?

Ans. The digital marketing industry is growing rapidly with high demand, promising career prospects and competitive salaries.

Ques. What are the career opportunities after completing Masters in Digital marketing in Australia?

Ans. Graduates can study roles like Digital Marketing Manager, SEO specialist, social media manager, content marketing manager and more.

Ques. What is the average salary of digital markers in Australia?

Ans. The average salary of the digital markers in Australia is AUD 50000 to AUD 1000000 yearly.

Ques. Are GMAT/GRE scores required for Masters in Digital Marketing in Australia?

Ans. No, GMAT/GRE scores are not required for Masters in Digital Marketing in Australia.