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Masters in Marketing in Australia: Top Universities, Admission Requirements, Fees, Scholarships & Placements

Prince Sharma • 12 Mins read • 26 Jul 25

Masters in Marketing in Australia

Pursuing a Masters in Marketing in Australia provides an excellent combination of study and career opportunities worldwide. The top leading universities, like The University of Melbourne, The University of Sydney, and UNSW Sydney, offer advanced degree programs in Marketing, Commerce, and Business, with durations of 18 - 24 months. Tuition fees are around AUD 48,000 to 59,000 per year.

If students want to pursue a Masters degree in Marketing in Australia, they are required to have a bachelor’s degree in a relevant major, good English skills TOEFL or IELTS 6.5–7.0, Standard Operating Procedures, letters of recommendation, and, in some cases, work experience. There are several international Australia-based scholarships like Australia Awards, Vice-Chancellor’s International, and Melbourne Business School, which cover a good portion of tuition and living expenses.

Students can work and study after graduation for 4 years under the Temporary Graduate Visa and commonly take positions in digital marketing, brand management, and market research with companies like Google, Amazon, Deloitte, and Ogilvy. Marked salaries range between AUD 60,000 to 90,000 per year. The expenses invested are significantly less than the returns, making it a great investment considering global opportunities with Australia being a gateway.

Masters in Marketing in Australia: Highlights

The table below shows important highlights about Masters in Marketing in Australia.

Particulars	Details
Duration	18 - 24 months
Degree Types	Master of Marketing, Master of Commerce (Marketing), Master of Business (Marketing)
Top Universities	University of Melbourne, University of Sydney, and University of New South Wales, etc.
Work Experience	Preferred (1–2 years), not mandatory
Application Fee	AUD 100–150
Tuition Fees	48,000 to 59,000 per year
Scholarship	Australia Awards, Vice-Chancellor’s International Scholarship, Melbourne Business School Scholarships, etc.
Top Roles	Marketing Specialist, Brand Manager, Digital Marketing Analyst, Market Researcher
Top Recruiters	Google, Deloitte, Ogilvy, Nestlé, Amazon, PwC
Average Salary	AUD 60,000–90,000

Masters in Marketing in Australia: Important Dates and Events

You can check the table below for the class begin dates and application deadlines for the top Schools offering an Masters in Marketing in Australia.

Events	Dates
Application Deadlines	May - Nov 2025 (Tentative)
Semester 1 Classes Begin	Feb 17–24, 2026 (varies by university)
Visa Application Window	4–8 weeks before intake

Masters in Marketing in Australia: Visa Application Timeline

You can check the table below to know the important visa-related dates.

Stage	Recommended Timeline	Details
Research & Shortlisting	12–18 months before intake	Explore universities, eligibility, and course formats
English Language Test	12–15 months before intake	IELTS/TOEFL/PTE scores required for admission and visa
University Application	10–12 months before intake	Submit applications; receive an offer letter
Accept Offer & Pay Deposit	9–10 months before intake	Receive Confirmation of Enrolment (CoE)
Visa Application (Subclass 500)	6–8 months before intake	Apply via ImmiAccount with CoE, SOP, financials, OSHC1
Visa Processing Time	~29 days (median)	Most student visas processed within 4–6 weeks
Health & Character Checks	During visa process	May include medical exam and police clearance
Travel & Accommodation Planning	2–3 months before intake	Book flights, arrange housing, and prepare for orientation

Why Choose an Executive Masters in Marketing in Australia?

You can check some of the important reasons to choose a Masters in Marketing in Australia.

Global Recognition & Rankings

You will get global recognition with the University of Melbourne, UNSW, and the University of Sydney, Australia, has some among the best universities with their respective QS Top 100 global rankings.

The degrees are accredited by relevant bodies, like the Australian Marketing Institute (AMI), ensuring that there is some relevance in the industry.

Career Acceleration & Industry Exposure

Innovation, leadership, and marketing are some of the topics included in the program, which is tailored to suit mid-career professionals.

The real-world projects offered at RMIT and Melbourne Business School with DiDi, SBS, and Visit Victoria are invaluable.

With the skills gained, many graduates are able to move to positions like Marketing Director, Brand Strategist, or Chief Marketing Officer.

Strong Job Market & ROI

The Australian marketing industry is expected to grow at a 5.6% CAGR by 2028. As well, 87% of marketing graduates are employed within 6 months. Under 6 months, marketing graduates are expected to earn an AUD 65,000 to 85,000 starting salary,

Cutting-Edge Curriculum

Focus on AI marketing, consumer analytics, digital strategy, and global branding. Weekend or modular formats are available for executives, making it convenient for working professionals.

Post-Study Work and Migration Pathways

Eligible for Temporary Graduate Visa (subclass 485) - Visa grants up to 4 years of post-study work.

Networking & Leadership Development

Executive cohorts foster peer learning among experienced professionals. Access to alumni networks, industry mentors, and leadership workshops.

Masters in Marketing in Australia Fees

The table will show the top universities and their annual fee in AUD and Indian rupees for Masters in Marketing in Australia.

University Name	Annual Tuition Fees (AUD)	Annual Tuition Fees (₹)
University of Melbourne	AUD 56,992	₹ 32,42,984
University of Sydney	AUD 58,800	₹ 33,45,864
University of New South Wales	AUD 47,760	₹ 27,17,563
Australian National University	AUD 48,035	₹ 27,33,388
University of Queensland	AUD 48,160	₹ 27,40,501
University of Adelaide	AUD 49,900	₹ 28,39,869
University of Western Australia	AUD 48,700	₹ 27,71,575
University of Technology Sydney	AUD 49,056	₹ 27,91,836

Masters in Marketing in Australia: Living Costs for Indian Students

The table below describes the living cost for Indian students pursuing a Masters in Marketing in Australia, in AUD and Indian rupees.

Expense Category	Monthly Cost (AUD)	Monthly Cost (₹)
Homestay	AUD 940 - AUD 1,300	₹ 53,431 - ₹ 73,894
Student Halls	AUD 440 - AUD 1,120	₹ 25,010 - ₹ 6,36,631
Apartment Rental	AUD 740 - AUD 1,760	₹ 42,063 - ₹ 1,00,042
Food	AUD 500 - AUD 1,000	₹ 28,421 - ₹ 56842
Transportation	AUD 100 - AUD 150	₹ 5,684 - ₹ 8,526
Internet & Utilities	AUD 140 - AUD 200	₹ 7957 - ₹ 11,368
Health Insurance	AUD 50 - AUD 100	₹ 2,842 - ₹ 5,684
Entertainment	AUD 200 - AUD 300	₹ 11,368 - ₹ 17,352

Note: The above-mentioned living costs are subject to change. Check the official website to stay updated with the latest changes.

Masters in Marketing in Australia: Eligibility Criteria

Check the given table to know the top University in Australia with its eligibility for the Masters in Marketing in Australia.

University	Program Name	Academic Eligibility	English Proficiency
University of Melbourne	Master of Management (Marketing)	Bachelor’s with min. 65% or GPA 4.0/7.0	IELTS 7.0 / TOEFL 94 / PTE 65
University of Sydney	Master of Commerce (Marketing)	Bachelor’s with min. 60–70%	IELTS 6.5 / TOEFL 90 / PTE 61
UNSW Sydney	Master of Commerce (Marketing)	Bachelor’s with min. 60%	IELTS 6.5 / TOEFL 90 / PTE 58
Monash University	Master of Marketing	Bachelor’s in any discipline	IELTS 6.5 / TOEFL 79 / PTE 58
University of Queensland	Master of Business (Marketing)	Bachelor’s with min. GPA 4.0/7.0	IELTS 6.5 / TOEFL 87 / PTE 64
University of Adelaide	Master of Marketing	Bachelor’s with min. 60%	IELTS 6.5 / TOEFL 79 / PTE 58
University of Western Australia	Master of Marketing	Bachelor’s with min. 60%	IELTS 6.5 / TOEFL 82 / PTE 58
RMIT University	Master of Marketing	Bachelor’s + 2 years work experience preferred	IELTS 6.5 / TOEFL 79 / PTE 58
Deakin University	Master of Business (Marketing)	Bachelor’s with min. 60%	IELTS 6.5 / TOEFL 94 / PTE 65
Macquarie University	Master of Marketing	Bachelor’s with min. GPA 4.0/7.0	IELTS 6.5 / TOEFL 83 / PTE 58

Masters in Marketing in Australia: Is GMAT/GRE Required?

In Australia, most masters in marketing programs do not require the GMAT or GRE. As masters in marketing programs cater to seasoned professionals, most Universities prefer to focus on their work history and leadership positions as opposed to giving them a standardized test. A number of leading institutions also issue GMAT or GRE waivers, and some even resort to self-diagnostic tests. You can check the table for more information.

University	GMAT/GRE Requirement
University of Melbourne	GMAT/GRE required, unless exempted
UNSW Sydney	Not required
University of Sydney	Not required
University of Queensland	Not required
University of Western Australia	Not required
RMIT University	Not required
Deakin University	Not required

Masters in Marketing in Australia: SOP, LOR, and Resume

Pursuing a Masters in Marketing in Australia, a Statement of Purpose (SOP), Resume, and Letters of Recommendation (LORs) are critical supplements to your application that need to be curated with great care, considering that the university evaluates more than mere grades and scores. Let's explore what these documents should consist of and how one can customize them for Australian universities. Check the table below for more information

Document	Required for Masters in Marketing in Australia	Details
Statement of Purpose (SOP)	Required	Explains career goals, leadership experience, and program fit. Often replaces interviews.
Letters of Recommendation (LOR)	Required	2 professional LORs from supervisors, mentors, or clients. Highlights leadership and impact.
Resume (CV)	Required	Executive-style resume showing career progression, strategic roles, and achievements.

Top Masters in Marketing Entrance Exams for Australia

Here is the table of a brief overview of the top entrance exams for Masters in Marketing in Australia.

Exam Type	Purpose	Required By
IELTS / TOEFL / PTE	English language proficiency	All universities (mandatory for non-native speakers)
GMAT / GRE	Aptitude test (optional)	Required only by select programs (e.g. University of Melbourne)
Duolingo English Test (DET)	Alternative English test	Accepted by some universities (check individually)

Masters in Marketing in Australia: Entrance Preparation Strategy

Applicants can follow this strategy to prepare for the Entrance Exam.

Start with a Diagnostic Test
Build a Realistic Study Schedule
Select the Right Exam Format:
Focus on Quantitative Reasoning
Sharpen Verbal & Critical Thinking
Prepare Application Documents Early
Manage Stress & Stay Consistent

Masters in Marketing in Australia: IELTS/TOEFL Score Cutoffs

The table below shows the cutoff marks in the IELTS and TOEFL exams for a Masters in Marketing in Australia in Australian universities.

University	IELTS Cutoff	TOEFL iBT Cutoff
University of Melbourne	6.5 (no band <6.0)	79 overall
University of Sydney	6.5 (preferred: 7.0)	85–96 overall
UNSW Sydney	6.5 (no band <6.0)	90 overall
Monash University	6.5	79 overall
University of Queensland	6.5	87 overall
University of Western Australia	7.0	82 overall
University of Adelaide	6.5	79 overall
RMIT University	6.5	79–110 (varies by course)
Macquarie University	6.5	66–94 (varies by course)
Curtin University	6.5	79 overall
La Trobe University	7.5	79 overall
Griffith University	6.5	79 overall

Masters in Marketing in Australia: Cutoff in Qualifying Exams

Admission for Masters in Marketing in Australia requires a bachelor’s degree with a GPA of around 60–70%, and proficiency in English demonstrated through exams like IELTS (6.5–7.5) or TOEFL (79–110).

Masters in Marketing in Australia: Syllabus

Applicants can see the subjects in the Masters in Marketing syllabus in Australia, with core courses.

Masters in Marketing in Australia: Core Subjects

Marketing Management & Strategy
Consumer Behavior & Psychology
Digital & Social Media Marketing
Marketing Analytics & Data Interpretation
Brand Management & Communication
Market Research & Insights
Integrated Marketing Communications
Global Marketing & Cross-Cultural Strategy

Masters in Marketing in Australia: Best Universities/Colleges

Below is the table that describes the top universities for studying a Masters in Marketing in Australia.

Masters in Marketing in Australia: Top Universities Ranking

The top Universities for a masters in marketing for Indian students in Australia, based on the QS World University Ranking, are mentioned in the table below.

University Name	QS World University Ranking 2025
University of Melbourne	13rd
University of Sydney	18th
University of New South Wales	19th
Australian National University	30th
University of Queensland	37th
University of Adelaide	81st
University of Western Australia	121st
University of Technology Sydney	151st

Masters in Marketing in Australia: Top Public Universities

Check the table below to know the top public universities for Masters in Marketing in Australia, along with their annual tuition fees in Australian dollars and ₹.

University	Program Offered	Tuition (AUD/year)	Tuition (₹/year)
University of Melbourne	Master of Management (Marketing)	AUD 56,992	₹ 32,38,487
University of Sydney	Master of Marketing	AUD 58,800	₹ 33,41,224
UNSW Sydney	Master of Commerce (Marketing)	AUD 92,000	₹ 52,27,765
Monash University	Master of Marketing	AUD 56,800	₹ 32,27,577
Australian National University	Master of Marketing Management	AUD 53,700	₹ 30,51,424
University of Queensland	Master of Business (Marketing)	AUD 53,760	₹ 30,54,833
University of Adelaide	Master of Marketing	AUD 50,200	₹ 28,52,541
University of Western Australia	Master of Marketing	AUD 48,700	₹ 27,67,306
Macquarie University	Master of Marketing	AUD 45,100	₹ 25,62,741
Queensland University of Technology	Master of Business (Marketing)	AUD 39,700	₹ 22,55,894

Masters in Marketing in Australia: Top Private B-Schools

The table below shows the top private B-schools for Masters in Marketing in Australia, along with the top programs offered and annual tuition fees in AUD and ₹.

University	Program Offered	Tuition (₹/year)	Tuition (₹/year)
Sydney Business School, University of Wollongong, Wollongong	Master of Marketing	AUD 25,272	₹ 14,36,044

Masters in Marketing in Australia vs India

Check the table below for the comparison between Masters in Marketing courses in Australia and India.

Aspect	Australia	India
Curriculum	Global, industry-integrated, data-driven	Theoretical with growing emphasis on digital marketing
Duration	1.5–2 years	2 years (standard)
Tuition Fees	AUD 40K–60K/year (₹22L–₹33L)	₹4L–₹12L total
Living Expenses	AUD 18K–24K/year (₹9.8L–₹13.1L)	₹1L–₹3L/year
Scholarships	Australia Awards, Destination Australia, university-specific	Limited; mostly merit-based
Job Market	87% placement within 6 months	Competitive; varies by institute
Average Salary (Post-Master’s)	AUD 65K–85K (₹35L–₹46L)	₹6L–₹12L per annum
Teaching Style	Case studies, live projects, internships	Lectures, exams, some practical exposure
Top Universities	Melbourne, Sydney, UNSW, Monash	IIMs, NMIMS, MICA, Symbiosis

Career Scope After Masters in Marketing in Australia

Applicants can check the table below for career paths that they can follow after studying a Masters in Marketing in Australia.

Job Profile	Average Salary Range (AUD)
Digital Marketing Coordinator	AUD 50,000 - AUD 65,000
Marketing Manager	AUD 70,000 - AUD 95,000
Brand Manager	AUD 85,000 - AUD 110,000
Market Research Analyst	AUD 60,000 - AUD 80,000
Social Media Manager	AUD 65,000 - AUD 85,000
Advertising Manager	AUD 75,000 - AUD 100,000
Product Marketing Manager	AUD 90,000 - AUD 115,000
Marketing Consultant	AUD 80,000 - AUD 100,000

Masters in Marketing in Australia: Placements

Graduates of a Master’s in Marketing in Australia benefit from strong industry placement programs that connect them with top global recruiters such as Google, Deloitte, Amazon, and PwC. check the table for more information about placement.

Role	Average Salary Range (AUD)
Digital Marketing Coordinator	AUD 50,000 - AUD 65,000
Brand Manager	AUD 85,000 - AUD 110,000
Market Research Analyst	AUD 60,000 - AUD 80,000
Advertising Manager	AUD 75,000 - AUD 100,000
Marketing Consultant	AUD 80,000 - AUD 100,000

Masters in Marketing in Australia: Salary Package

The table below shows the package and Profession of an Indian student after completing a Masters in Marketing in Australia and the average salary in AUD and ₹.

Job Profile	Average Salary Range (AUD)	Average Salary Range (₹)
Digital Marketing Coordinator	AUD 50,000 - AUD 65,000	₹ 28,41,177 - ₹ 36,93,530
Marketing Manager	AUD 70,000 - AUD 95,000	₹ 39,77,647- ₹ 53,98,236
Brand Manager	AUD 85,000 - AUD 110,000	₹ 48,30,000 - ₹ 62,50,589
Market Research Analyst	AUD 60,000 - AUD 80,000	₹ 34,09,412 - ₹ 45,45,883
Social Media Manager	AUD 65,000 - AUD 85,000	₹ 36,93,530 - ₹4,61,060
Advertising Manager	AUD 75,000 - AUD 100,000	₹ 42,61,765 - ₹ 56,81,057
Product Marketing Manager	AUD 90,000 - AUD 115,000	₹ 51,12,951 - ₹ 65,33,215
Marketing Consultant	AUD 80,000 - AUD 100,000	₹ 45,45,883 - ₹ 56,81,057

Masters in Marketing in Australia: Scholarships

The given table shows the scholarships available for international students who pursue their Masters in Marketing in Australia.

Scholarships	Awarded By	Amount in AUD
International Merit Scholarship	Queens University of Technology	30% of the total course fee
South Asia Excellence Scholarship	University of Newcastle	50% of the total course fee
UOW Postgraduate Academic Excellence Scholarship	University of Wollongong	10000 AUD
Future Leaders Scholarship	RMIT	30% of the total course fee
The University of Adelaide College International Scholarship	The University of Adelaide	15000 AUD

Frequently Asked Questions

1. What is the duration of a Master’s in Marketing in Australia?

The typical duration is 18 to 24 months, depending on the university and course structure.

2. Is the GMAT or GRE required?

Generally, no. Most Australian universities do not require GMAT/GRE, though the University of Melbourne may require it unless waived.

3. What are the annual tuition fees for international students?

Tuition fees range from AUD 40,000 to 60,000 per year, which is approximately ₹22–33 lakhs ₹.

4. What is the cost of living for Indian students in Australia?

Living expenses range between AUD 18,000 – 24,000/year, or ₹9.8 – 13.1 lakhs ₹/year, covering housing, food, transportation, insurance, and entertainment.

5. Can I work while studying?

Yes. International students can work up to 48 hours per fortnight during sessions and full-time during vacations.