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MBA in Marketing Management in Canada: Eligibility, Admission, Fees, Scholarships, Jobs

Shubham Verma • 13 Mins read • 28 Jul 25

MBA in Marketing Management in Canada

If you are planning to do an MBA in Marketing Management in Canada, then you are welcome. Canada is the best country and has the world’s best universities for Marketing Management studies. IF you want to build a career in the corporate sector, like Marketing Management, an MBA degree from Canada can open many doors for you. MBA is specifically designed for graduates who wish to pursue leadership and management positions in their respective business sector to achieve success.

Marketing management has a global exposure for all the students because Canada has top universities like the University of Alberta, Concordia University, Queen's University, University of Toronto, the University of Alberta, and York University (Schulich School of Business), the University of British Columbia (UBC) that offer the best Marketing Management programs. These courses will help all the students gain both practical, theoretical skills and knowledge.

The average fee for the MBA in Marketing Management in Canada ranges between 15,000 to 130,000 CAD per annum, depending on the university. Graduates can earn an average salary of between CAD 60,000 and CAD 70,000 yearly. Universities in Canada offer a world-class faculty and a strong job placement rate. This blog will help the student explore everything about the MBA in Marketing Management in Canada.

MBA in Marketing Management in Canada: Quick Highlights

The table below represents the key highlights about the MBA in Marketing Management in Canada, which includes top universities in Canada, course duration, intake seasons, and average fees.

Feature	Details
Program Name	MBA in Marketing Management
Program Duration	1 - 2 years
Top Universities	University of Toronto, University of British Columbia (UBC), the University of Alberta, and York University
Average Tuition Fees	15,000 to 130,000 CAD per annum
Intake Seasons	September (Fall intake) and January (Winter intake)
GPA	3.0-3.5
Eligibility	A Bachelor's in a related field an IELTS/TOEFL valid score. Obtaining the requisite GMAT or GRE scores
Work Permit after Study	Up to 3 years
Average Salary after Graduation	CAD 60,000 to CAD 70,000 yearly
Career Prospects	Brand Manager Product Manager Marketing Manager Marketing Channel Strategies Operations Manager
Top Recruiters	Tim Hortons, Walmart, Bombardier, Air Canada, CBC, Royal Bank of Canada I Amazon and many more.

MBA in Marketing Management in Canada: Important Dates and Events

The table below shows the upcoming important dates for the 2025-2026 intake of MBA in Marketing Management in Canada.

University	Application Round	Application Deadlines	Decision Dates
University of Toronto - Rotman	Round 1	September	Mid-October
	Round 2	January	Early March
	Round 3	March	Early May
	Round 4	April	End of May
McGill University	Round 1	November	Typically issued 4 weeks after all the required documents are submitted
	Round 2	January
	Round 3	March
Western University	Round 4	September	Issued within 4 to 6 weeks after the application deadline
	Round 5	November
	Round 6	January
University of British Columbia	Early Bird Round	September	October
	Round 1	October	December
	Round 2	January	March
	Round 3	March	April
York University	September Round 1	October	Issued within 6 to 8 weeks after the application deadline
	September Round 2	January
	September Round 3	February
McMaster University	Early Bird Round	September	Decisions are issued within 6 to 8 weeks after each application deadline
	Round 1	October
	Round 2	November
	Round 3	March
HEC Montreal	Round 1	November	December
	Round 2	January	February
	Round 3	March	April
Simon Fraser University	Round 1	November	Decisions are released within 2 weeks after all documents are submitted
	Round 2	January
	Round 3	March
	Round 4	May
	Round 5	May
Toronto Metropolitan University	Spring Early Round	October	Issued within 2 to 4 weeks after the application deadline
	Spring Round 1	November
	Spring Round 2	December
	Fall Early Round	November
	Fall Round 1	December
	Fall Round 2	March

MBA in Marketing Management in Canada: Visa Application Timeline

The table below shows key visa steps and dates for international students applying to an MBA in Marketing Management in Canada.

Steps	For September 2025 Intake	For January 2026 Intake
Receive the Offer Letter	February – June 2025	August – October 2025
Pay Tuition Deposit	Within 2–4 weeks of the offer	Within 2–4 weeks of the offer
Start Visa Application	May – July 2025	September – November 2025
Book a Biometric Appointment	Within 2 weeks of application	Within 2 weeks of application
Submit Biometric Data	May – August 2025	September – December 2025
Wait for Visa Processing	May – August 2025	September – December 2025
Receive Visa Approval	By late August 2025	By late December 2025
Travel to Canada	Late August 2025	Late December 2025
Classes Begin	September 2025	January 2026

MBA in Marketing Management in Canada: Fees

The table below highlights the overall cost of studying an MBA in Marketing Management in Canada.

QS Rankings Canada 2024	University	Business School	Annual Tuition Fee (CAD)
1	University of Toronto	Rotman School of Management	CAD 67,530
2	Western University	Richard Ivey School of Business	CAD 126,600
4	The University of British Columbia	Sauder School of Business	CAD 98,341
5	Queen's University	Smith School of Business	CAD 105,100
6	York University	Schulich School of Business	CAD 88,350
7	University of Alberta	Alberta School of Business	CAD 70,000
8	Concordia University	John Molson School of Business	CAD 20,000

MBA in Marketing Management in Canada: Cost of Living in Canada

The cost of living in Canada for pursuing an MBA in the Marketing Management program is given below in the table:

Type of Expense	Average Annual Expense (CAD)	Average Annual Expense (₹)
Accommodation	CAD 25,000	₹15 lakhs
Meals	CAD 1200	₹73,828
Transportation	CAD 800	₹50,000
Health Insurance	CAD 600	₹37,000

Why Choose an MBA in Marketing Management in Canada?

The following points represent why many students choose an MBA in Marketing Management in Canada.

Globally recognized degree: Canadian universities follow international standards and making your degree valuable worldwide.
Strong career outcomes: Graduates often land jobs with top companies like Deloitte, EY, PwC, and KPMG. Salaries usually range between CAD 60,000 to CAD 70,000 yearly.
Pathway to permanent residency (PR): After graduation, students are eligible for a Post-Graduation Work Permit (PGWP), which supports PR options.
Work while you study: Indian students can work up to 20 hours per week during studies and full-time during breaks.
Affordable and high return on investment: Lower tuition fees compared to other top countries, and a strong chance of getting placed quickly.

MBA in Marketing Management in Canada: Qualification

To apply for an MBA in Marketing Management in Canada, candidates must meet the basic criteria.

Requirement	Details
Educational Background	Bachelor’s degree in Marketing Management, commerce, or related field.
English Proficiency	IELTS: 6.5–7.0 overall TOEFL iBT: 95–105
GMAT/GRE	GMAT: 550-700 GRE: 300+ (Maybe required by some universities)
GPA in the relevant Bachelor's degree	3.0-3.5
Work Experience	Not always required, but 1–2 years is helpful.
Transcripts & References	Academic transcripts and 1–2 letters of recommendation.
Statement of Purpose	Brief essay on goals and reasons for choosing Marketing Management.

MBA in Marketing Management in Canada: Eligibility Criteria – Category-wise

The table below shows the key eligibility criteria for both freshers and experienced applicants applying for an MBA in Marketing Management in Canada.

Applicant Type	Key Criteria
Fresh Graduates	Bachelor’s in Marketing Management or related field, IELTS 6.5+ No work experience needed.
Experienced Applicants	Same academic and English test scores. 1–3 years of relevant work preferred. GMAT/GRE may be waived.
English Proficiency	IELTS: 6.5–7.0 overall TOEFL iBT: 95–105
PTE	Some universities accept PTE scores with a minimum of 60-65.

MBA in Marketing Management in Canada: Application Process

The steps below represent the application process for an MBA in Marketing Management in Canada for Indian students.

Step	Details
1. Research & Shortlist	Explore universities, check course details, deadlines, and eligibility.
2. Take Required Tests	Attempt IELTS/TOEFL. A GMAT may be needed for some universities.
3. Prepare Documents	Collect transcripts, SOP, LORs, resume, and test scores.
4. Apply Online	Submit applications via official university portals
5. Pay Application Fee	Usually between CAD 100–150 (approx. INR 6,000 - 9,000) varies by university.
6. Wait for the Offer Letter	If shortlisted, receive an admission offer.
7. Accept Offer & Pay Deposit	Confirm your seat by paying the initial deposit (if required).
8. Apply for a Visa	Start your Canada student visa process (apply at least 3–4 months in advance).

MBA in Marketing Management in Canada: SOP, LOR, and Resume

The table below shows key documents needed for an MBA in Marketing Management in Canada, along with simple tips.

Document	Quick Tips
SOP	Write a clear 1000–1500-word essay about your background, goals, and why you want to study in Canada.
LOR	1–2 letters from professors or employers highlighting your skills and potential.
Resume	A short, updated resume with education, experience, and relevant skills.

MBA in Marketing Management in Canada: Top Course Entrance Exams

The table below lists some of the top courses offered under the MBA in Marketing Management in Canada across leading universities.

University	Business School	Program Name	Marketing Specialization Offered
University of Toronto	Rotman School of Management	Full-Time MBA	Brand Management, Consumer Insights, Digital Marketing
Western University	Ivey Business School	MBA	Marketing, Sales & Strategy
McGill University	Desautels Faculty of Management	MBA	Marketing & Analytics, Brand Management
University of British Columbia (UBC)	Sauder School of Business	MBA	Product & Service Mgmt., Digital Strategy
York University	Schulich School of Business	MBA	Marketing, Brand Mgmt., Marketing Analytics
Queen’s University (Smith)	Smith School of Business	MBA	Customer Behavior, Data-Driven Marketing
HEC Montréal	—	MBA	Strategic & International Marketing
University of Alberta	Alberta School of Business	MBA	Retail & Services Marketing, Marketing Analytics
McMaster University	DeGroote School of Business	MBA	Strategic Marketing, Integrated Communications
University of Ottawa	Telfer School of Management	MBA	Marketing & Business Analytics

MBA in Marketing Management in Canada: IELTS/TOEFL Tips

The table below highlights simple tips to help you score well in English tests for an MBA in Marketing Management in Canada.

Test Section	Tips to Improve
Reading	Read newspapers and business articles daily. Focus on understanding tone and structure.
Listening	Watch lectures, podcasts, or TED Talks in English
Writing	Practice writing short essays
Speaking	Speak English with friends or record yourself. Focus on fluency, not accent.

MBA in Marketing Management in Canada: Cutoff

The table below shows the IELTS and TOEFL score requirements for an MBA in Marketing Management in Canada at top universities.

University/College	Academic requirements	IELTS	GMAT Score
Richard Ivey Business School	No minimum GPA	7	550
Schulich School of Business	3.0	7	550
Toronto Metropolitan University	3.0	6.5	650
Rotman School of Management	3.0	7	700
John Molson School of Business	3.0	7	580
Alberta School of Business	3.0	7	550

MBA in Marketing Management in Canada: Syllabus

Syllabus of MBA in Marketing Management in Canada is given below in the table:

Course Name	Description
Financial Accounting	Understanding financial statements and budgeting.
Managerial Economics	Applying Economic Theory to Business Decision-making.
Organizational Behaviour	Leadership, Motivation, Team Dynamics.
Strategic Management	Strategy formulation and competitive analysis.
Business Ethics & Corporate Social Responsibility	Ethical frameworks in business practices.
Operations Management	Supply chain, Production efficiency.
Quantitative Methods	Statistical tools and models for business.
Financial Management	Capital budgeting, Valuation, and Risk analysis.
Course Name	Topics Covered
Marketing Management	Marketing mix (4Ps), strategy, STP model.
Consumer Behaviour	Buyer psychology, perception, and motivation.
Digital Marketing	SEO, PPC, Social Media, Email, and Digital Analytics.
Marketing Research & Analytics	Survey design, Regression, Data Analysis.
Brand Management	Brand equity, Positioning, Lifecycle, Loyalty.
Global Marketing	International marketing strategies, Cultural adaptation.

MBA in Marketing Management in Canada: Core Courses

The table below highlights the key core courses that are commonly part of the MBA in Marketing Management in Canada.

Course Name	Course Description
Marketing Management	Foundation of marketing concepts including segmentation, targeting, positioning (STP), and the 4Ps (Product, Price, Place, Promotion).
Managerial Economics	Economic principles are applied to decision-making in business contexts.
Financial Accounting	Fundamentals of preparing and analyzing financial statements.
Strategic Management	Tools for long-term planning and competitive advantage in dynamic markets.
Organizational Behaviour	Leadership, team dynamics, communication, and employee motivation.
Operations Management	Design and control of business operations and supply chains.
Quantitative Methods for Business	Business statistics, forecasting, and data-driven decision-making.
Corporate Finance	Capital budgeting, valuation, financial planning, and risk management.
Business Ethics and CSR	Ethical leadership, governance, and corporate social responsibility practices.
Business Communication	Professional communication skills for presentations, negotiations, and stakeholder engagement.

MBA in Marketing Management in Canada: Electives & Specializations

The table below lists common elective courses and specializations offered under the MBA in Marketing Management in Canada.

Category	Elective Courses/ Specialization Areas
Brand Management	• Strategic Brand Management • Product Management • Luxury Branding
Digital Marketing	• Social Media & Digital Strategy • Search Engine Marketing (SEO/SEM) • E-commerce Marketing
Marketing Analytics	• Marketing Research & Analytics • Data-Driven Marketing • Customer & Predictive Analytics
Consumer Behavior	• Psychology of Consumer Choice • Cultural & Social Influences on Buying Behavior
Integrated Marketing	• IMC (Integrated Marketing Communications) • Advertising & Promotions • PR & Media Strategy
Global/International Marketing	• Global Branding • Cross-Cultural Marketing Strategy • Emerging Market Entry
Retail and Services Marketing	• Omni-channel Retailing • Service Quality Management • Customer Experience Management
B2B and Sales Strategy	• Business-to-Business Marketing • Strategic Selling • Key Account Management
Innovation & Product Strategy	• New Product Development • Design Thinking • Product Lifecycle Management
Sustainability Marketing	• Green Marketing • Corporate Social Responsibility Branding • Ethical Consumerism

Best Universities/ Colleges for MBA in Marketing Management in Canada

The table below top 5 universities that offer the best MBA in Marketing Management in Canada with the latest estimated yearly fees in CAD.

QS Rankings: Canada 2024	University	Annual Tuition Fee (CAD)
1	University of Toronto	CAD 67,530
2	Western University	CAD 126,600
4	The University of British Columbia	CAD 98,341
5	Queen's University	CAD 105,100
6	York University	CAD 88,350

MBA in Marketing Management in Canada: Private Universities

The table below shows some of the top private universities in Canada offering an MBA in Marketing Management, along with their QS rankings and estimated seat intake.

University	QS World Ranking (2025)	Estimated Annual Intake Size (Marketing Management program only)
University Canada West (UCW)	NA	100–150 seats approx
Yorkville University	NA	50–100 seats approx
Trinity Western University	NA	30–50 seats approx
International Business University (IBU)	NA	NA
Adler University	NA	NA

MBA in Marketing Management in Canada vs MBA in Marketing Management in India

The table below compares key differences between pursuing an MBA in Marketing Management in Canada vs India.

Feature	Canada	India
Degree Type	MBA / Master of Marketing / Master of Management with Marketing Specialization	MBA / MMS / PGDM in Marketing
Top Institutions	UBC, Rotman (Toronto), Schulich (York), McGill, SFU	IIMs, NMIMS, S.P. Jain, MICA, Symbiosis, FMS
Program Duration	1–2 years	2 years
Eligibility	Bachelor’s degree (3 or 4 years), IELTS/TOEFL, GMAT/GRE (varies)	Bachelor’s degree, CAT/XAT/CMAT/MAT etc.
Cost of Tuition	15,000 to 130,000 CAD per annum	₹5Lakhs – ₹25Lakhs
Living Expenses	CAD 10,000 – CAD 15,000/year	₹1Lakhs – ₹2.5Lakhs/year
Admission Competitiveness	High – based on academics, work experience, SOP, and language proficiency	Very High – CAT cutoffs, entrance exams
Internships/Co-op	Integrated, often paid, access to global companies	Included, but depends on B-school brand
Teaching Approach	Case-based, global case studies, project-oriented, multicultural exposure	Case-based (IIMs), theoretical + practical
Post-Study Work Opportunities	1–3 year Post-Graduation Work Permit (PGWP)	Limited, mostly domestic placements
Average Salary (Post Grad)	CAD 60,000 – CAD 70,000/year (₹36Lakhs – ₹65Lakhs)	₹8Lakhs – ₹25Lakhs/year (IIMs)
PR/Residency Options	Eligible for PR pathways via Express Entry	Not applicable
Job Market	Strong in Toronto, Vancouver, Montreal (digital marketing, brand, analytics)	Growing market in FMCG, tech, edtech, consulting
Global Recognition	High – internationally accredited degrees (AACSB, EQUIS)	Regionally recognized, limited international weight

Career Scope After an MBA in Marketing Management in Canada

Explore some of the popular job roles and their average salaries in India after an MBA in Marketing Management in Canada

Job Role	Annual Salary (CAD)	Annual Salary (INR)
Lecturer/Professor	CAD 70,000	₹43.05 lakhs
Senior Manager	CAD 60,000	₹36.90 lakhs
Assistant Manager	CAD 65,000	₹40 lakhs
HR Manager	CAD 62,000	₹38.13 lakhs
Financial Manager	CAD 70,000	₹43.05 lakhs
Marketing Manager	62,000	₹36.90 lakhs

MBA in Marketing Management in Canada: Top Recruiters

Check out some of the top recruiters hiring Marketing Management graduates in Canada in the table below.

Company Name	Industry	Common Roles Hired For
Procter & Gamble (P&G)	FMCG	Assistant Brand Manager, Marketing Analyst
Unilever Canada	FMCG	Brand Manager, Shopper Marketing Executive
L’Oréal Canada	Cosmetics	Product Manager, Marketing Coordinator
Amazon Canada	E-commerce & Tech	Category Manager, Marketing Manager
Google Canada	Tech	Digital Marketing Strategist, Ads Account Manager
Facebook (Meta)	Tech & Media	Performance Marketing Specialist, Media Planner
Shopify	SaaS/E-commerce	Product Marketing Manager, Brand Strategist
RBC (Royal Bank of Canada)	Finance	Marketing Analyst, Digital Campaign Lead
Scotiabank	Banking	Marketing Strategy Associate, Digital Channel Manager
Deloitte Canada	Consulting	Marketing & Strategy Consultant
KPMG Canada	Professional Services	Customer Experience Consultant
Air Canada	Aviation	Loyalty Marketing Analyst, Communications Manager
Nestlé Canada	FMCG	Brand Marketing Intern, Category Executive
Bell Canada	Telecom	Digital Engagement Specialist, Product Marketing
Hootsuite	Social Media SaaS	Social Marketing Manager, Content Strategist

Career Prospects in Canada After Pursuing an MBA in Marketing

Some of the most-grabbed MBA Marketing jobs in Canada include:

Recruitment Specialist
Human Resource Director
Financial Manager
Marketing Coordinator
Financial Analyst
Operations Manager
Marketing Analyst
Sales Manager

The average salary of graduate of MBA Marketing graduate in Canada will likely be around CAD 96,000 per annum (approximately). The salary will vary in various locations and jobs.

Work Permit

After the completion of the MBA in marketing management, a post-study work permit for only 3 years is granted to find jobs in Canada.

ROI for top universities offering MBA in Marketing Management in Canada

The ROI for top universities for MBA in Marketing Management in Canada is tabulated below:

Name of the University	Annual Tuition Fee (CAD)	Annual Salary (CAD)
Ivey Business School	126,600	70,000
Laval University	19,135	60,000
Schulich School of Business	29,464	65,000
Beedie School of Business	63,320	62,000
Toronto Metropolitan University	53,804	70,000

FAQs

Ques 1: What is the total duration for an MBA in Marketing Management in Canada?

Ans 1: The total duration for an MBA in Marketing Management in Canada is 1-2 years, depending on the course.

Ques 2: What is the minimum TOEFL score required for an MBA in Marketing Management in Canada?

Ans 2: The minimum TOEFL score for an MBA in Marketing in Canada is 95–105.

Ques 3: What are the job opportunities after completing an MBA in Marketing Management in Canada?

Ans 3: Graduates can work as Brand Manager, Marketing Manager, Digital Marketing Specialist / Manager, Product Marketing Manager, Market Research Analyst, Content Marketing Specialist, Social Media Manager, Advertising or Media Planner, E-commerce Marketing Manager, and Customer Insights Analyst with top recruiters.

Ques 4: What is the average Salary for an MBA in Marketing Management in Canada?

Ans 4: The average Salary ranges from CAD 60,000 to CAD 70,000 per year, depending on the university.

Ques 5: Which are the top universities for studying MS in Marketing in Canada?

Ans 5: Some of the top universities for MBA in Marketing Management in Canada are given below:

Queen's University
York University
Concordia University
University of Alberta
University of Toronto
University of British Columbia (UBC)