GENERAL

MS in Marketing in UK: Top Universities, Fees for Indian Students, and Placements

SK
Samiya Khan • 13 Mins read • 18 Aug 25
MS in Marketing in UKMS in Marketing in UK

The Master’s in Marketing degree is a one-year full-time post-graduation degree offered by top universities and business schools in the UK. Students in the respective field of study with a bachelor’s degree in marketing, business, management, or any other relevant course to it can apply. The international students are required to qualify with IELTS or TOEFL scores to demonstrate their English abilities. GRE/GMAT is not required at the majority of universities.

The tuition fees that this course requires are between £29000 - £ 40000, depending on the university. University of Manchester, University of Warwick, and University of Edinburgh, among other leading institutions, are offering this program. The universities admit students in January and September.

Some of the jobs of marketing graduates are brand manager, digital marketing executive, marketing analyst, or public relations officer. Candidates can have an average annual salary of between £93,000 - £180,000. Some of the global multinational corporations, such as Amazon, Google, Deloitte, Unilever, and PwC, employ marketing postgraduates based in the UK.


MS in Marketing in UK: Quick Highlights

This is all you need to know the length of the course, the best universities, tuition fees, qualifications, average salary, career opportunities, and the list goes on.

Particulars

Details

Type of Course

Full-time / Online

Duration

1 year

MS in Marketing Universities in UK

120+

Annual Average Fee

£29000 - £ 40000

Top Universities

University of Warwick

Imperial College London

University of Manchester

University of Edinburgh

Living Costs

£20,000 - £22,000 per year (~20.8-22.3 Lakhs INR) annually

Basic Admission Criteria

Bachelor’s, ELP test scores, GRE/GMAT, work experience

Top Job Roles

UX Designer, Marketing Manager, PPC Specialist

Annual Average Salary

£93,000 - £180,000

Top recruiters

EY, Intuit, Walt Disney Company


MS in Marketing in UK: Important Dates & Events

When applying for an MS in marketing in UK, it is important to monitor all important dates. The following are the entrance exam dates and various other significant timelines.

Events

Important/ Tentative dates

GRE 2025 Exam

8th September, 2025 - 21st September, 2025

IELTS Exam 2025

August, 2025 - December, 2025

PTE Exam July 2025

31 July

PTE Exam August 2025

20 and 29th August


Why Study MS in Marketing in UK?

The UK is a good place to study in case you are planning to study Masters in Marketing. Both the course and degree are respected all over the globe and are practical. 

Advantages of Master’s degree in Marketing in UK:


Study actual marketing

  • The classes do not only deal with the theory. Students will be allowed to learn how to build brands as well as reach the correct audience and create marketing campaigns.

Practising real-time projects

  • Live projects, case studies, and in some cases internships are part of many UK universities. So that institutes can give students an opportunity to visualise how marketing is being done in the real world.

Practise keeping within budget

  • A lot of marketing includes budget management. Universities in the UK teach students how to plan and spend money, which is essential in a campaign, which is applicable in nearly every marketing career.

Keeping with trends in the market

  • Students will also learn to read more carefully the customer behaviour, changes in the market and employ data to make smart marketing choices.

High employment rate

  • The Marketing industry in the UK is large and expanding. Highly skilled students, especially with a UK degree qualification, can be employed in advertising, online marketing or brand management.


MS in Marketing in UK: Fees

In the UK, an MS in Marketing tuition costs between £29,900-£39,000, depending on the institution concerned and the specialisation. The table below illustrates the fee structure of both universities in GBP and INR.

University

Fees in GBP

Fees in INR

Imperial College London

£39,000

₹45,31,000

The University of Edinburgh

£29,900

₹34,74,000

The University of Manchester

£30,000

₹34,98,000

King's College London

£33,450

₹38,86,000

University of Bristol

£32,900

₹38,23,000

London School of Economics

£36,168

₹42,02,000

The University of Warwick

£34,550

₹40,14,000

University of Leeds

£30,250

₹35,15,000

University of Glasgow

£30,240

₹35,13,000


Cost of living in the UK

The cost of living in the UK is dependent on lifestyle, the location as well and the accommodation. Students on average, spend £800 to £1,200 a month. The following table demonstrates the average monthly prices on rent, travelling, food, utility and other personal costs.

Expenses

Cost in GBP per month

Cost in INR per month

Accommodation cost

£15- £650

₹1700 - ₹75,000

Food and housekeeping

£160 - £200

₹18,500 - ₹23,000

Travel & transport (based on the monthly cost of a student bus pass)

£32

₹3700

Bills (electric/ gas/ water)

£40 - £50

₹4600 - ₹5800

Mobile phone

£15 - £50

₹1700 - ₹5800

TV licence

£12.56 (or £150.50 per year)

₹1400

Books & stationery

£21

₹2400

Clothes and shoes

£25

₹2900

Leisure & sports

£10- £20

₹1100 - ₹2300

Socialising

£120

₹14,000



MS in Marketing in UK: Qualifications

To take admission in an MS in Marketing in the UK, a student must complete a bachelor’s degree and qualify for an English proficiency test. PTE score might be taken into consideration by some universities as well.

Particulars

Details

Education qualification

A bachelor's degree in the relevant field

English proficiency test

An English proficiency test, such as IELTS/TOEFL, is required.

Some universities accept the PTE score.


MS in Marketing in UK: Eligibility Criteria

In most Universities in the UK, the applicants are expected to have a bachelor’s degree in Marketing, Commerce or Business with a minimum 60%. They also need to pass an English proficiency test, such as IELTS, TOEFL, PTE or Duolingo (DET). Find out more about eligibility information by looking at the table below.

Particulars

Details

Qualification

Bachelor’s degree in the relevant field 

Marks required

Minimum 60%

Entrance exam

GRE/GMAT

Language Proficiency Test

IELTS 

TOEFL 

DET

PTE

Documents

Transcripts 

Essays

Resume 

IELTS / TOEFL / DET / PTE scorecards

GRE scorecards

LORs

Financial documents


MS in Marketing in UK: Application process

For admission in an MS in Marketing in the UK, students must fill in the online application and attach important documents such as their bachelor’s degree as well as their IELTS/TOEFL scores, SOP, LORs and resume. 

Step 1: Eligibility And Research Universities

Look through the websites of the UK universities that offer MS in Marketing course. Look at their eligibility criteria, course information, specialisations and intake months carefully before making any shortlist.

Step 2: Fill out your Application

Apply online, via the universities application portal or via the UCAS/ Postgraduate platform. Make your account and go through instructions and begin entering all the required details correctly.

Step 3: Submit Required Documents

All the important documents like academic transcripts, IELTS/TOEFL score report, Statement of Purpose (SOP), three Letters of Recommendation (LOR) and an updated resume or CV should be prepared and uploaded.

Step 4: Review application form

Read the entire application and look over every detail. Cross-check all the information entered is accurate, all the documents are clear, complete and attached appropriately.

Step 5: Submit before the Deadline

All the universities have their deadlines. Ensuring that you apply well ahead in time will save you the last minute rush.

Step 6: Apply early for scholarship

In case you intend to apply to any financial aid or scholarships, apply as early as possible.


MS in Marketing in UK: Documents Required 

While applying to study an MS in Marketing course in UK, there are some documents that students must submit, which show their academic background, language proficiency and a full profile. The following is the list of documents students should submit during the process of admission:

  • Transcripts 
  • Essays
  • Resume 
  • IELTS / TOEFL / DET / PTE scorecards
  • GRE / GMAT scorecards
  • LORs
  • Financial documents


MS in Marketing in UK: Top Entrance Exams 

Admission to the MS in Marketing program in UK is based on meeting the university’s entrance and language test requirements. Most universities accept IELTS, TOEFL or PTE scores. Below are the details of the  entrance exam for MS in Marketing in UK:

Types of test

Name of the test

Minimum score

Entrance exam

PTE score

70 to 76

Language Proficiency test

IELTS

5.0 to 7.0

TOEFL

100


GRE Preparation Strategies

Preparing for the GRE requires time, energy and brilliant preparation tactics. These are some of the best tips you can use:

  • List your strengths and weaknesses to plan how you can allocate larger or smaller time to studying so that you can focus more on those sections that require improvement.
  • See the approximate GRE scores of those universities where you are applying. Score a bit higher than what you are supposed.
  • Study timed essay writing in Analytical writing, develop vocabulary in Verbal Reasoning, and train math concepts in Quant.
  • Use only the best books, such as The Official Guide to GRE, ETS Verbal and Quant Practice Books and Manhattan Prep Guides. 

 

IELTS/TOEFL Strategies

To pass either IELTS or TOEFL, it is important to learn how the tests are conducted and pay accurate attention to sections of reading, writing, listening, and speaking . Here are some advise to prepare for the tests:

  • Find out the number of questions, the kind of tasks, and the amount of time one would have per section.
  • Watch YouTube videos in English, a news channel or listen to English podcasts. 
  • Converse with your friends in English or record yourself and talk about the frequently asked questions.
  • Write the list of new words each day and revise it frequently. Form paragraphs using these words so you do not forget how to use them properly.


MS in Marketing in UK: Scholarship

There are a few scholarships to be offered to students planning to study an MS in Marketing in the UK. These scholarships are presented as a reduction of the tuition fees, either based on merit, financial background, and country of origin. Some of the top ones are available below with eligibility criteria and award details:

Scholarship Name

Amount

Eligibility Criteria

India Future Leaders Scholarship

£10,000

Must be an Indian national

Available to start in September/October of the UK academic year

Already applied to and have an offer for a qualifying course

Life Scholarship

£20,000

Academic excellence

English language proficiency

Strong application with a good personal statement and strong references

Masters Scholarship

£8,000

Must be an Indian citizen

Must hold a Bachelor’s degree

Strong academic merit

International Excellence Scholarships

50% fee waiver

Strong academic record

English language proficiency

Potentially financial need

Business School International Excellence Scholarships

50% fee waiver

Strong academic record

English language proficiency

Potentially financial need

Professional and personal skills


MS in Marketing in UK: Syllabus

The Marketing MS in UK program provides an integration of mandatory and elective courses based on the practical, real-world approaches in marketing, research, and computerised tools. Case studies, live projects and even dissertations are included in the course. Mandatory and optional subjects in the MS in Marketing syllabus in the UK include the following:

Mandatory Subjects

  • Marketing Strategy and Competitive
  • Research & Analysis in Marketing
  • Marketing in a Digital World
  • Business-to-Business Marketing


Optional Subjects

  • Retail Marketing
  • Services Marketing: Sustainable Customer Experience Management
  • International Marketing
  • Digital Business
  • Dissertation - MSc Marketing
  • Business Consultancy Project
  • Marketing Analytics
  • Responsible Marketing & Ethics
  • Branding and Marketing Communications


Best Universities/Colleges for MS in Marketing in UK

MS in Marketing courses are among the highly reputed courses offered at top UK universities. Colleges such as King’s College London, Imperial College London and the University of Edinburgh have excellent opportunities. The full list of top universities and their rankings can be checked in the table below.

Top Universities

Times Higher Education World Reputation Rankings 2025

Imperial College London

9th

The University of Edinburgh

29th

The University of Manchester

53rd

King's College London

36th

University of Bristol

78th

London School of Economics

50th

The University of Warwick

106th

University of Leeds

123rd

University of Glasgow

87th


MS in Marketing in UK: Top Recruiters

The leading recruiters in this industry recruit the best MS in Marketing graduates in the field of FMCG, finance, technology advertising, and consulting. The world-leading companies, large brands, and marketing agencies can provide jobs in brand management, digital marketing and market research. The list of the best hiring companies is given below:


  • Nestle
  • Farfetch
  • Tesco
  • Barclays
  • SC Johnson
  • Sky
  • Credera
  • Wunderman Thompson
  • Samsung Electronics
  • ASOS
  • Associated British Foods


Career Opportunities after an MS in Marketing in UK

The graduates of an MS in Marketing in the UK can operate in the media industry, retail industry, advertising industry, finance industry, and technology industry. They are also able to carve a career in market research, digital strategy, brand development and consumer insights. The highest job profile and their responsibility are mentioned below.

Job Profiles

Job responsibilities

Digital Marketing Manager

Plans and runs online marketing campaigns

Tracks results and manages digital platforms.

Market Development Manager

Finds new markets and customer groups.

Helps the company grow sales in new areas.

Market Research Analyst

Studies market trends, customer needs, and competitors.

Market Research Manager

Leads research projects.

Uses data and surveys to guide marketing strategies.

Marketing Analyst

Looks at campaign data and customer behaviour.

Suggest improvements 

Marketing Associate

Support the marketing team with planning, content, and daily tasks.

Marketing Specialist

Focuses on one area, like social media, email, ppc, etc.

Product Marketing Manager

Promotes products.

Works with sales and design teams to meet customer needs.


MS in Marketing in UK: Salary Packages

In the UK, the pay of marketing professionals depends on the responsibility and experience. Other positions such as Digital Marketing Manager, Market Development Manager and Product Marketing managers have an average salary between £93,000 to £178,000 per annum. Check out the average salary packages of MS in Marketing in the UK:

Job profile

Salary package in GBP

Salary package in INR

Digital Marketing Manager

£157,000

₹1.6 crores

Market Development Manager

£178,000

₹1.8 crores

Market Research Analyst

£144,000

₹1.5 crores

Market Research Manager

£146,000

₹1.52 crores

Marketing Analyst

£126,000

₹1.3 crores

Marketing Associate

£93,600

₹97.5 lakhs

Marketing Specialist

£111,000

₹1.1 crores

Product Marketing Manager

£167,000

₹1.7 crores


MS in Marketing in UK: India vs Abroad

Studying an MS in Marketing in the UK will provide a global insight to the students, along with access to a contemporary classroom environment, as well as an opportunity to network with the best companies in the world. It has higher tuition fees than in India, but shorter course duration, and it is hands-on; the program also has higher job opportunities in international markets.

Particulars

India

UK

Course Duration

2 years

1.5 - 2 years

Eligibility Criteria

Bachelor's degree in marketing, management, and related fields.

Bachelor's degree in marketing, business, and related fields

Entrance Exam

University-level tests

IELTS/TOEFL/PTE/DET

GRE/GMAT

Application Documents

Academic transcripts/ID proofs

LOR, SOP, Entrance exam scorecards, bachelor’s degree

Average Fees

₹1,00,000 - ₹4,00,000

£29,000 - £39,000

Career Scope

Marketing Executive, Social Media Manager, Brand Assistant

Digital Marketing Manager, Product Marketing Manager, Analyst

Salary Prospects

₹3,00,000 – ₹8,00,000

£93,000 – £178,000


Frequently Asked Questions


Ques 1: Which specialisations are available in MS Marketing Course in UK?

Ans 1: There are many specialisations available in MS in Marketing course in UK, like Digital Marketing, Strategic Marketing, International Marketing, Marketing and Data Analytics, Marketing Management, etc.


Ques 2: Is the UK good for a Master's in marketing?

Ans 2: Yes, UK is excellent to do a master’s in marketing. It also has globally ranked universities, industry-related studies and great links with leading companies. The one-year duration of the course is also beneficial as the students are able to get into professional practice sooner.


Ques 3: What are the eligibility criteria to study in the UK for a Master's?

Ans 3: In order to apply for a master’s in marketing course in the UK, candidates must have an undergraduate degree with good grades. It is also necessary to have a good score on the English language tests, such as IELTS or TOEFL. Work experience or a personal statement may also be required by some universities.


Ques 4: What is the cost of living in the UK per month?

Ans 4: The average cost of living in the UK for any international student is around £900-£1300 per month. This involves rent and food, transport, and other day-to-day expenses. It can cost more in other cities like London.


Ques 5: What jobs can I get with a marketing degree in the UK?

Ans 5: A career with a marketing degree will give the opportunity to become a digital marketing executive, brand manager, content strategist, SEO analyst, or market research analyst. Marketing graduates from the UK are employed by many big organisations in the United Kingdom as well as other companies around the world.