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SEO Online Courses 2025: Free & Paid Programs with Certificates, Duration & Fees

LS
Lakshmi Singh • 7 Mins read • 28 Aug 25
SEO Online CoursesSEO Online Courses

SEO online courses are quick online programs spanning 1-8 weeks, built to teach the art of Search Engine Optimization. The digital world is ruled by one thing: visibility and when we talk about this tech-savvy world, if you are not ranking, you are invisible. From beginners to digital marketers, everyone wants to crack the code of Google’s algorithm.

Today, SEO is not optional but for survival and that is why SEO online courses are exploding in demand. Platforms like Google, Coursera, Udemy, edX and HubSpot are rolling out the Best SEO online courses for beginners with certificates. Some are free and some cost money. All promise one thing, SEO skills that matter. The fee range of SEO online courses is anywhere between ₹500 and ₹25,000. Moreover, there are still SEO free courses online with certificates for you. There is no entry barrier in SEO online course, no degree, no prior knowledge. Your curiosity is enough.

Career-wise, numbers speak louder after SEO online courses. Beginners earn around ₹3-6 LPA. With time, skills, and a certificate, you can hit ₹10-15 LPA or more. So, keep scrolling. This guide will crack open everything

  • Best SEO online courses
  • Free vs. paid
  • Course highlights
  • Pros and cons
  • Job opportunities
  • Best SEO online course for technical SEO
  • How to choose an SEO online course
  • Search Engine Optimization online course curriculum


SEO Online Course: Quick Highlights

The table below highlights essential details of SEO online courses:

Aspect

Details

Course Mode

  • Online
  • Self-paced
  • Flexible schedules

Typical Duration

  • 1-8 weeks (short-term)
  • 3-6 months (advanced specialization)

Learning Methodology

  • Video tutorials
  • Case studies
  • Practical projects
  • Live sessions
  • Quizzes and assignments

Eligibility

  • Open to all
  • Basic internet and computer skills
  • No strict prerequisites

Fee Range

₹500-₹25,000 

Skill Focus Areas

  • Keyword research
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Local SEO
  • Link building
  • Google Analytics
  • Content optimization

Career Opportunities

  • SEO Executive
  • SEO Analyst
  • Content Strategist
  • Technical SEO Specialist
  • Digital Marketing Manager
  • Freelance SEO Consultant

Average Entry-Level Salary

  • Start: ₹3-6 LPA
  • Experienced: ₹10-15 LPA

Top Recruiters

  • Accenture
  • TCS
  • Infosys
  • Cognizant
  • Wipro
  • Amazon India
  • Flipkart
  • Zomato
  • Swiggy
  • Byju’s

Leading Platforms

  • Google Digital Garage
  • Coursera
  • Udemy
  • edX
  • HubSpot Academy
  • Semrush Academy
  • Moz Academy

Certification

Certificate awarded after completion

Popular Course Formats

  • Short-term bootcamps
  • Beginner-friendly courses
  • Advanced technical SEO programs
  • Specialized modules (Local SEO, Analytics, etc.)


Best SEO Online Courses

Best SEO online courses are offered by Google, Coursera, Udemy, edX, HubSpot Academy, Semrush Academy, and Moz Academy. These platforms provide beginner-friendly as well as advanced SEO certifications curated for students, freelancers, and professionals. However, here we will explore only top ones:


Google: SEO Online Courses

  • Free, beginner-friendly
  • Covers SEO basics, analytics, and digital marketing
  • Certificate from Google Digital Garage
  • Digital marketing is the bigger picture, SEO is one module

Course Name

Trainer Name

Duration

Fee

Ratings (Out of 5)

Fundamentals of Digital Marketing

Google Trainers

40 hours

Free

4.8

Attract and Engage Customers with Digital Marketing

Google Trainers

15 hours

Free

4.6

Promote a Business with Online Advertising

Google Trainers

12 hours

Free

4.5


Coursera: SEO Online Courses by UC Davis

  • Structured, university-level SEO program
  • Modules: On-page SEO, off-page SEO, technical SEO, keyword research
  • Certificate

Course Name

Trainer Name

Duration

Fee

Ratings (Out of 5)

SEO Specialization (UC Davis)

UC Davis Faculty

4-6 months

₹12,000-₹20,000

4.7

Advanced Search Engine Optimization Strategies

UC Davis Faculty

4 weeks

₹4,000-₹6,000

4.6

Search Engine Optimization (Project-based)

Coursera Project Network

2 hours

₹1,000-₹1,500

4.5


Udemy: SEO Online Courses

  • Affordable, lifetime access
  • Covers technical SEO, link building, content optimization
  • Real-world projects

Course Name

Trainer Name

Duration

Fee

Ratings (Out of 5)

SEO Training Masterclass 2024

Matthew Howells-Barby

20+ hours

₹1,000-₹3,000

4.6

SEO 2024: Complete SEO Training + SEO for WordPress

Arun Nagarathanam

13 hours

₹1,000-₹2,500

4.7

Technical SEO Training

Alex Genadinik

10 hours

₹800-₹2,000

4.5


edX: Digital Marketing MicroMasters (with SEO modules)

  • University-led, advanced-level
  • Focuses on SEO + marketing analytics
  • Certificate 

Course Name

Trainer Name

Duration

Fee

Ratings (Out of 5)

Digital Marketing MicroMasters (with SEO)

Boston Univ. Faculty

6-9 months

₹30,000-₹60,000

4.7

Marketing in a Digital World

Univ. of Illinois Faculty

4 months

₹20,000-₹35,000

4.6

Data, Models and Decisions in Business Analytics (SEO Analytics Module)

MIT Faculty

12 weeks

₹40,000+

4.8


SEO Online Course: Popular Platforms and Instructors

Here we have listed out some major platforms offering SEO online courses and their instructors:

Platforms

Instructors

Google Digital Garage

Google Trainers

Coursera (UC Davis)

  • Prof. Rebekah May
  • Coursera SEO Faculty

Udemy

  • Matthew Howells-Barby
  • Arun Nagarathanam

edX (Boston Univ.)

University Faculty Experts

HubSpot Academy

HubSpot SEO Team

Semrush Academy

  • Greg Gifford
  • Bastian Grimm

Moz Academy

  • Rand Fishkin
  • Cyrus Shepard


Top Indian Colleges Providing Graphic Design Online Courses

If you want to learn SEO, Indian colleges got you covered. Online courses with certificates and real skills, these institutions have it all. You will learn keyword research, on-page and off-page SEO, technical SEO, analytics. Adding to that, students, professionals, freelancers all can join. With jobs, growth, freelance gigs, SEO opens doors for you.

College

Course Name

Duration

Fee

Certification

IIM Skills

Advanced SEO Training Program

4 weeks

₹14,900

IIM Skills Certificate

Indian School of Business (ISB via Coursera)

Digital Marketing Specialization (SEO module included)

4-6 months

₹35,000

ISB Certificate

Delhi School of Internet Marketing (DSIM)

Masters in Digital Marketing (SEO Specialization)

3-6 months

₹49,000

DSIM Certificate

NIIT

Professional Program in Digital Marketing (SEO module)

20-24 weeks

₹40,000-₹60,000

NIIT Certificate

Manipal ProLearn

Advanced Certification in Digital Marketing (SEO-focused)

3-5 months

₹35,000-₹55,000

Manipal Certificate


Free SEO Online Courses

If you are not willing to pay tuition fee or just want to try first, you can start SEO online courses free

Course Name

Platform

Highlights

Certificate

Fundamentals of Digital Marketing

Google Digital Garage

  • SEO basics 
  • Digital marketing

Free

SEO Training Course

HubSpot Academy

  • Link building
  • Blogging SEO

Free

SEO Fundamentals

Semrush Academy

Practical SEO lessons

Free

Free Basics

Yoast SEO Academy

WordPress SEO essentials

Free


SEO Online Course Free with Certificate

Many online platforms offer free SEO courses with certificates after course completion. Programs cover basics to intermediate-level skills. Go through this table:

Course Name

Duration

Description

Google Digital Garage – Fundamentals of Digital Marketing

40 Hours

Free Course includes 

  • SEO basics
  • Keyword research
  • On-page SEO
  • Digital marketing
  • Certificate available

HubSpot Academy – SEO Training Course

3-6 Hours

Covers 

  • link building
  • Blogging SEO
  • Content optimization
  • Analytics
  • Free certificate upon completion

Semrush Academy – SEO Fundamentals

4-6 Hours

Practical Lessons on 

  • SEO
  • Site audit
  • Keyword research
  • Competitive analysis
  • Free certificate included.

Yoast SEO Academy – Free Basics

2-3 Hours

Best for WordPress users

Covers 

  • SEO essentials
  • Content optimization,
  • On-page SEO
  • Free certificate available.

Coursera – SEO Audit Project (Free to Audit)

2-3 Hours

Focuses on 

  • Technical SEO
  • Site audits
  • Performance trackin
  • Free audit access
  • Certificate optional.


Eligibility Criteria for SEO Online Courses

Wondering who can take an SEO online course? The good news is anyone can. You don’t need a degree or prior experience for that matter. Beginners only need basic internet literacy to start. Professionals with a marketing background get an edge. Advanced SEO courses may ask for coding knowledge like HTML or JavaScript. All in all, if you are curious and ready to learn, you are eligible.

  • Beginners: Just internet literacy is enough.
  • Professionals: Marketing background is a plus.
  • Advanced SEO courses: May require coding basics (HTML, JavaScript).


Why is it Important to Learn SEO Online in 2025?

Learning an SEO online course in 2025 is more than just skill-building. Search engines change constantly. Google alone had 9 major algorithm updates in 2024, and it could not have been possible without SEO. Knowing SEO helps businesses cut 40-60% on ads and boosts visibility. It’s future-proof. Every industry demands skilled SEO professionals:

  • Helps businesses cut 40-60% advertising costs.
  • Opens global job opportunities.
  • Future-proof skill: AI tools like ChatGPT do not kill SEO, they make it evolve.
  • Every industry from healthcare to e-commerce, needs SEO experts.


What Job Opportunities are Available After Completing the SEO Online Courses?

Completing SEO online course unlocks a plethora of career paths. SEO is not just a single role, it’s a whole ecosystem. 

  • You can become an SEO Specialist, optimizing websites for Google rankings. 
  • Or a Content Strategist, planning keyword-rich content. 
  • Technical SEO Analysts handle speed, indexing, and crawlability. 
  • Digital Marketing Managers oversee campaigns. 
  • Freelancers can also work as SEO Consultants with flexible and high-paying gigs.


SEO Online Courses Salary Range

The following table enumerates SEO online courses salary alongside responsibilities role-wise:

Role

Key Responsibilities

Avg Salary (INR)

SEO Executive

  • Implement on-page and off-page SEO
  • Track rankings
  • Basic keyword research

₹3-5 LPA

SEO Analyst

Conduct 

  • Detailed keyword research
  • Competitor analysis
  • Monitor performance metrics

₹5-7 LPA

SEO Manager

  • Plan and oversee SEO campaigns
  • Manage team
  • Strategy development

₹8-12 LPA

Technical SEO Analyst

Audit website for 

  • Crawlability
  • Indexing
  • Site speed
  • Technical optimizations

₹6-10 LPA

Content Strategist

Plan and create 

  • Keyword-rich
  • High-performing content
  • Coordinate with writers

₹5–9 LPA

Digital Marketing Manager

Manage SEO with other 

  • Digital campaigns
  • Analytics
  • Reporting

₹8-15 LPA

SEO Consultant (Freelance)

  • Advise businesses
  • Optimize sites
  • Build link strategies
  • Flexible project-based work

₹10-15 LPA


Frequently Asked Questions


Ques: What are best SEO online course for beginners?

Ans: There are plenty of SEO courses online paid and free. But start small and pick beginner-friendly ones on 

  • Coursera
  • Udemy 
  • HubSpot Academy


Ques: Can I learn SEO online free?

Ans: Yes. Google has free courses, HubSpot too. Even YouTube tutorials. They might only have basics but still you can enhance your skills.


Ques: How I choose right SEO course online for me?

Ans: You need to check your goal. Do you want career boost, freelancing or just skills? See course reviews and look at curriculum. Check if they give certification.


Ques: Online SEO courses are better than in-person training?

Ans: It depends. Online is flexible. You can learn anytime and it is cheaper. In-personl is feedback-oriented and some students also learn faster in offline. 


Ques: SEO online courses teach practical skills too?

Ans: Yes. Some do. They have following

  • Real projects
  • Case studies
  • Keyword research tasks
  • On-page fixes


Ques: What skills will I learn in SEO course?

Ans: Basics first like 

  • Keyword research
  • On-page optimization
  • Technical SEO,
  • Link building
  • Analytics
  • Content strategy.