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Social Media Marketing Online Courses: Syllabus, Platforms, Fees, Jobs & Salary

Shubham Verma • 9 Mins read • 28 Aug 25

Social Media Marketing Online Courses

Social Media Marketing Online Courses have become an integral part of the wider economy. Its reach covers the global population as per the Statista 2024 report. Social media online courses power businesses, marketers, and the like to build an online presence and stay actively connected in the digital fabric of the modern-day online economy. Social media marketing has become one of the most demanding skills in the digital era, with businesses relying on it to increase reach and engage their target audience. Online courses in Social Media Marketing cover areas like content creation, social media strategy, analytics, paid advertising, campaign management, influencer marketing, etc.

Learners can explore both free and paid courses with a recognised certificate, making them valuable for career growth. After completing a Social Media Marketing course, learners can get roles such as Social Media Manager, Content Strategist, Digital Marketing Executive, Brand Manager, etc. There are many job opportunities in the social media marketing field with a lucrative salary package between ₹3–6 LPA for freshers and going much higher with experience.

There are many top platforms for social media marketing online courses, like Coursera, Udemy, HubSpot Academy, LinkedIn Learning, and Google Digital Garage.

Social Media Marketing Online Courses: Quick Highlights

Quick Highlights for the online courses on Social Media Marketing are given below in the table:

Category	Details
Courses Offered	Social Media Strategy, Content Marketing, Paid Ads, Analytics, Influencer Marketing
Jobs Available	Social Media Manager, Digital Marketer, Content Strategist, Brand Manager
Average Packages	₹3–6 LPA (entry-level), ₹8–15 LPA (mid-senior roles)
Placements	Many platforms provide job assistance, internships, and networking support
Certificates	Available on completion (recognized globally on most platforms)
Paid Courses	Coursera, Udemy, LinkedIn Learning, Simplilearn
Free Courses	Google Digital Garage, HubSpot Academy, Meta Blueprint
Top Platforms	Coursera Udemy LinkedIn Learning

Social Media Marketing Course Syllabus

The social media marketing course syllabus is given below in the table for a quick understanding of the core subjects.

Topics	Details
Introduction to social media marketing	Basics of social media marketing (definition, benefits, challenges, and best practices of using social media for marketing purposes) Social media platforms, their features, and their audiences.
Social media content creation	Creating engaging and relevant content for different social media platforms (text, images, videos, stories, live streams, and more) Tools and techniques for content creation (content calendars, content curation, content optimisation, and content repurposing)
Social media analytics	Tools for measuring and analysing the performance Impact of social media campaigns (reach, impressions, engagement, conversions, and more) Key metrics and indicators
Social media advertising	Principles and practices of using paid advertising on social media platforms (Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and more) Steps and strategies for creating, launching, and optimising social media ads (targeting, budgeting, bidding, testing, and reporting)
Social media strategy	Planning Implementing Managing social media marketing campaigns Creating content and ads

Best Social Media Marketing Online Courses

The best Social Media marketing online courses impart training in Social Media Strategy, Content Marketing, Paid Ads, Analytics, Influencer Marketing and are free and paid and offer certificates and job support and a wide range of career options.

Coursera Social Media Marketing Online Course

Coursera Social Media marketing online classes come with the flexibility of studying, the ability to apply the course in real-life projects, and credible certificates that empower anyone to master Social Media Strategy, Content Marketing, Paid Ads, Analytics, and Influencer Marketing to boost their careers wherever they are around the world.

Courses Name	Duration	Fees	Rating (Out of 5)
Introduction to Social Media Marketing	1 - 3 Months	₹3,263	4.8
Meta Social Media Marketing	3 - 6 Months	₹3,263	4.8
Social Media Management	1 - 4 Weeks	₹3,263	4.8
Social Media Marketing Specialisation	3 - 6 Months	₹8,159	4.6

Udemy Social Media Marketing Online Course

Udemy Social Media Marketing Online Courses offer low-cost, high-quality, flexible online learning with lifetime access, learning about Social Media Strategy, Content Marketing, Paid Ads, Analytics, and Influencer Marketing taught by industry professionals with an option of receiving a certification to improve career opportunities worldwide.

Course name	Duration	Fees
Social Media Marketing Strategy 2024: Launch SMM!	9 Hours 15 Mins	₹2,499
Social Media Marketing 101: Social Media Management Secrets	20 Hours 23 Mins	₹799
Social Media Marketing MASTERY 2024 \| Ads on 10+ Platforms	10 Hours 43 Mins	₹3,499
Social Media Marketing - Complete Certificate Course	3 Hours 36 Mins	₹2,499
Social Media Marketing Course -The Step-by-Step Guide	1 Hour 47 Mins	₹1,299

LinkedIn Learning: Social Media Marketing Online Course

LinkedIn Learning also offers various online courses. The courses are affordable and are useful for beginners. The top courses of LinkedIn Learning are given below in the table:

Course name	Duration	Fees
Social Media Marketing Foundations	1h 16m	₹1,150.00
Social Media Marketing: Strategy and Optimization	54m 26s	₹899.99
Social Media Marketing for Small Business	33min1sec	₹1,150.00

Free Social Media Marketing Online Courses

Numerous platforms offer free online social media marketing courses. Some of the free platforms are given in the table below:

Course name	Duration	Platform
Advanced Social Media Marketing for Picking Up Clients	2 hours	Udemy
Start a Successful Social Media Marketing Agency from Home	2 hours	Udemy
Social Media & Content Marketing with Viral Content Bee	1hr 40min	Udemy
Introduction to Social Media Marketing	6hrs	Upgrad
Social Media Marketing II Certification: Take Social Media Strategy to the Next Level	3h21min	Hubspot Academy
Social Media Monitoring and Listening Lesson	31 min	Hubspot Academy
Social Media Marketing - Bootstrapping With Fundamentals	1.5-3h	Alison
The Complete Social Media Marketing Course	1.5-3h	Alison
Basics of Social Media Marketing	3-4 h	Alison

Free Social Media Marketing Online Courses with Certificate

Numerous platforms offer free online social media marketing courses with a certificate. Some of the free platforms are given in the table below:

Platform / Provider	Course Name	Duration
Meta (via Coursera)	Meta Social Media Marketing Professional Certificate	7 months
eMarketing Institute	Social Media Marketing Certification	Self-paced
upGrad (SkillUp)	Introduction to Social Media Marketing (Free Course)	2 hours
Hootsuite Academy	Social Marketing Certification Course	6 hours
HubSpot Academy	Social Media Marketing Certification	5 hours
Alison	Diploma in Social Media Strategy	15 hours
Great Learning	Social Media Marketing Free Course	2.25 hours
Alison	Complete Social Media Marketing Course	-
Google Digital Garage	Fundamentals of Digital Marketing (includes SMM)	Self-paced
Coursera (IBM Digital Marketing)	Social Media Marketing (part of IBM certificate)	1 week (10 hours total)

Social Media Marketing Online Courses in India

Many institutes offer Social Media Marketing Online Courses and the average fees for this program vary from ₹5,000 to ₹25,000. The list given below includes the top institutes that provide Social Media Marketing Online Courses:

Social Media Marketing Online Courses in Delhi

Some of the top institutes in Delhi that provide online courses are given below in the table:

Name of the Course	Institute	Duration	Fees
Digital Marketing Course	Delhi School of Digital Marketing (DSDM)	3 months	₹64,000
Advanced Social Media Certification Training Course	ADMEC Multimedia	65 hours	₹15,999
Online Social Media Marketing Course	IIDE Delhi	29 hours	₹11,200

Social Media Marketing Online Courses in Kolkata

Some of the top institutes in Kolkata that provide online courses are given below in the table:

Name of the Course	Institute	Duration	Fees
Online Social Media Marketing course	IIDE- The Digital School	29 hours	₹11,200
Social Media Marketing (SMM) Course	Karmick Institute	1.5 months	₹8,000
Advanced social media certification training course	NIHT	45 Days	₹15,999

Social Media Marketing Online Courses in Pune

Some of the top institutes in Pune that provide online courses are given below in the table:

Name of the Course	Institute	Duration	Fees
Online Social Media Marketing course	IIDE- The Digital School	29 hours	₹11,200
Advanced social media certification training course	NSDM Institute	5 Days	₹15,999

Social Media Marketing Online Courses in Pune

Some of the top institutes in Pune that provide online courses are given below in the table:

Name of the course	Institute	Duration	Fees
Online Social Media Courses	eMarket Education	1 month	₹15,000
Advanced social media certification training course	Simplilearn	65 hours	₹15,999
NIDM Bangalore - Social Marketing Course	NIDM – Bangalore	1 month	₹15,000

Top Universities Providing Social Media Marketing Online Courses

Such Social Media Marketing online courses are provided by top educational institutions worldwide, such as Northwestern University, Harvard University, University of Colorado Boulder, and University of California, which provide expert guidance, certificates, flexible education and career-related skills to the global opportunities.

Institution / Platform	Online Course Title	Platform	Duration
Northwestern University	Social Media Marketing Specialization	Coursera	7 months (2 hrs/week)
Johns Hopkins University (via Meta)	Introduction to Social Media Marketing	Coursera	14 hours total
University of Colorado Boulder	Social Media Advertising (part of Digital Marketing)	Coursera	4 weeks/6 hours
University of Pennsylvania (Wharton)	Fundamentals of Social Media Marketing	edX	6 weeks (15 hours)
University of California, Davis	The Strategy of Content Marketing (includes SMM focus)	Coursera	5 weeks
MIT	Digital Marketing Analytics (with SMM components)	edX	6 weeks
Harvard University	Digital Marketing Strategy (covers social media strategy)	Online	8 weeks
University of Illinois (Urbana–Champaign)	Digital Marketing Specialization (includes SMM module)	Coursera	7 months
University of Pennsylvania (Digital Marketing Certificate)	Digital Marketing Certificate (social media included)	edX	5 months

Top Indian Colleges Providing Social Media Marketing Online Course

The best Indian colleges specializing in Social Media Marketing online courses, such as IIMs, IITs, and MICA, offer professional training and post-graduate programs, which include industry-expert faculty, practical industry projects and placement services, to sharpen job prospects.

College / Institute	Course Name	Duration	Fee Range (INR)
Bharati College, Delhi University	Diploma in Digital & Social Media Marketing using Gen AI	4–5 months	-
Delhi University (Skill Enhancement Center)	Social Media Marketing Skill Course	6 weeks	₹30,000
Khalsa College, University of Delhi	Certificate Course in Digital & Social Media Marketing	6 months	₹30,000
Maayodiya Digital Marketing Academy, Delhi	Social Media Marketing Course	Flexible	-
IIDE – The Digital School, Delhi	Advanced Social Media Marketing	1.5 months	-
ADMEC Multimedia, Delhi	Social Media Marketing Course	1.5 months	-
Shaheed Sukhdev College of Business Studies (DU)	Digital Marketing Short Course	3–4 months	-

Eligibility Criteria for Social Media Marketing Online Course

The Social Media Marketing online courses are convenient with a few criteria to enroll, which opens the doors to students, graduates, professionals, and entrepreneurs who have only basic computer skills, access to the internet, and an interest in business or marketing development.

The eligibility criteria of different types of Social Media Marketing courses are given below in the table:

Social Media Marketing Courses	Eligibility
Social Media Marketing Certifications	Candidates must have a minimum of 50% aggregate score in class 12th from any stream.
Social Media Marketing Courses Online	Students from class 10 and class 12 with basic knowledge of the internet and social media can pursue any such courses.
Undergraduate Social Media Marketing Courses	Candidates with a minimum of 50% aggregate marks in class 12th are eligible to pursue bachelor-level courses in digital marketing.
Postgraduate Social Media Marketing Courses	Candidates with a minimum of 50% aggregate marks in graduation (preferably marketing, commerce, or arts) can pursue master's level courses in digital marketing.

Social Media Marketer Jobs and Average Salary

Social Media Marketing profile provides lucrative job offers as a Manager, Specialist, etc. Some job roles and their salary packages are given in the table below:

Job Roles	Average Salary
Social Media Marketing Manager	₹4 LPA - 8 LPA
Social Media Marketing Executive	₹3 LPA - 5 LPA
Social Media Specialist	₹4.4 LPA - 7 LPA
Social Media Influencer	₹1.4 LPA - 5 LPA
Social Media Analyst	₹4.1 LPA - 8 LPA

Social Media Marketing Online Course: Frequently Asked Questions

Ques: What is a Social Media Marketing online course?

Ans: The Social Media Marketing online course is a program that teaches strategies to promote brands, products, or other services on several platforms like Facebook, Instagram, LinkedIn, and YouTube.

Ques: Who can join a Social Media Marketing online course?

Ans: Anyone who is interested in the field of Social Media Marketing can join it. If you are a student, professional, entrepreneur, or freelancer, you can join it. Specific background is not required.

Ques: How long do Social Media Marketing online courses usually take?

Ans: Social Media Marketing online courses’ duration varies from a few hours to 6 to 7 months, depending on the depth and the topic level.

Ques: Which platforms provide the best Social Media Marketing online courses?

Ans: The platforms like Coursera, Udemy, Meta Blueprint, LinkedIn etc., provide the best Social Media Marketing online courses.

Ques: What kind of jobs can I get after the Social Media Marketing online courses?

Ans: After the Social Media Marketing online courses, you can work as a Social Media Manager, Digital Marketing Executive, Content Strategist, or Freelancer.