Last Updated on 2nd September 2025

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Overview

MBA in Digital Marketing Management is a comprehensive 2-year course that Amit University Online is specifically made to give professionals opportunities to enhance their skills in digital marketing techniques, branding, and online business development. Only persons with at least 40% marks who have been graduates in relevant fields are allowed to apply to the program though candidates with lower scores have the opportunity to join the program after passing an entrance test. The cost of the whole course is ₹ 1,99,000 which is to be paid in four semesters of ₹ 49,750 each. This is an UGC-approved, flexible course that will enable students to become top professionals in the ever-changing marketing aspect of the digital market.


MBA in Digital Marketing Management at Amity University Online: Quick Highlights 

The quick highlights about MBA in Digital Marketing Management at Amity University Online are mentioned below-

Particulars 

Details

Course name 

MBA in Digital Marketing Management

Total Tuition Fees 

₹ 1,99,,000 

Duration 

2 Years  (4 semesters)

Mode of Degree 

Part time or distance learning

Type of University 

Private


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Fees

The detailed fee structure for the MBA in Digital Marketing Management course at Amity University Online is mentioned  in detail in the below table-

Fee Component 

Fees


Total fees

Per semester

Monthly EMI

Tuition Fees

₹ 1,99,000/-

₹ 49,750/-

₹ 8,292/-

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Scholarship

Amity University Online offers a number of scholarships to support the students who want to do an MBA in Digital Marketing Management. The table below give detailed information about the different scholarships offered at Amity University Online-

Scholarship

Eligibility

Amount

Scholarship for Divyaang- students (students with special needs)

Students who are especially abled

20% concession in the fees

Scholarships for Defence personals candidates

  • Persons who have served in defence forces
  • Minimum 2 years of defence services with valid ID Card number

20% concession in the fees

Amity University Alumni Scholarship

Students who have already completed UG program from Amity University

20% concession in the fees

Merit-Based Scholarship

Students who have scored at least 85% marks aggregate in the UG degree are eligible for this scholarship.

20% concession in the fees

Amity Sports Scholarship (CHAMPS)

  • Students who are state, national and international level sportspersons
  • Must have a valid affiliation from the sports federation.

30% to 100% fees concession 

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Curriculum

The MBA in Digital Marketing Management program at Amity University Online provides a diverse program that incorporates theory and practice in the study. The course, which has been designed by Amity Online, introduces a comprehensive picture of digital marketing and business management encompassing all the contemporary tools, strategies and best practices. Students are taught the most important elements, which include social media marketing, search engine optimization, content strategy, data analytics, and brand management, as well as learn to make important business decisions. The curriculum involves case studies, projects and industry interactions so that when graduates take on the world of digital marketing they are always prepared to lead and be innovative in the dynamic world of digital marketing.

Cors Subjects

The detailed curriculum is mentioned below-

Courses 

Curriculum 

MBA in Digital Marketing Management

Semester 1

Semester 2

Semester 3

Semester 4


  • Managerial Economics
  • Statistics for Management
  • Professional communication
  • Accounting for Managers
  • Marketing Management
  • Legal Aspects of Business
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Conflict Resolution and Management
  • Digital Customer Analytics
  • Digital journey with Brand Management
  • Minor Project
  • Performance Marketing
  • Professional Ethics
  • Social Media and Technology Marketing
  • Strategic Management
  • Digital Commerce - Reinventing Business Models
  • Digital Marketing
  • Major Project
  • Management in Action - Social Economic and Ethical Issues
  • Marketing Analytics - Data Tools and Techniques

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Eligibility

The Amity University Online MBA in Digital Marketing Management Course eligibility criteria is mentioned below in the table-

Course

Eligibility Criteria


Indian Students

Eligibility Criteria

MBA 

  • Bachelor’s degree in Business administration or relevant field
  • Good English Proficiency
  • Relevant Bachelor’s degree 
  • Well spoken English
  • Certificate of equivalence from association of Indian Universities
Qualifying Criteria

The Amity University Online MBA course qualifying criteria is mentioned below in the table in detail-

Course

Qualifying Criteria 

Selection Criteria

MBA

  • Bachelor’s Degree with at least 40% in relevant subject
  • If less than 40% of students need to give an entrance exam.
  • English proficiency

Institutional Counselling

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