Marketing Analytics Online Courses: Fees, Eligibility, Colleges, Jobs & Best Platforms 2025
Marketing Analytics Online CoursesMarketing Analytics Online Courses focus on the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). These courses teach you how to use data to make smarter marketing decisions. The Marketing Analytics Online Courses Duration can range from a few hours for a skill-specific workshop to several months or even years for a comprehensive degree.
The Marketing Analytics Online Courses Eligibility criteria generally include a bachelor's degree in business, marketing, statistics, or a related discipline. A strong foundation in basic mathematical concepts and an analytical mindset are also beneficial. Top job roles after completing these courses include Marketing Analyst, Digital Marketing Manager, SEO Specialist, Data Analyst, and Business Intelligence Analyst.
Marketing Analytics Online Courses: Quick Highlights
The table below provides a quick overview of what to expect from marketing analytics online courses in India.
Particulars | Details |
|---|---|
Level of Courses | Certificate, Diploma, and Degree |
Duration | 2 Hours to 2 Years |
Starting Salary | ₹4 Lakhs to ₹8 Lakhs per year |
Job Roles | Marketing Analyst, Digital Marketing Manager, SEO/SEM Specialist, Social Media Analyst, and Market Research Analyst. |
Top Recruiters | Tata Consultancy Services (TCS), Unilever, Amazon, Google, Flipkart, GroupM, Publicis Sapient, and Zomato. |
Best Marketing Analytics Course Online
Several renowned online platforms offer high-quality Marketing Analytics Online Courses. Some of the most popular platforms include Coursera, Udemy, edX, and FutureLearn.
Marketing Analytics Online Courses: Coursera
The following table shows some of the top-rated online Marketing Analytics courses available on Coursera.
Course Name | Trainer Name | Duration | Fee | Ratings (Out of 5) |
|---|---|---|---|---|
Meta Social Media Marketing | Meta | 7 Months | ₹4,043/month | 4.9 |
Google Digital Marketing & E-commerce | Google Career Certificates | 6 Months | ₹2,884/month | 4.8 |
Marketing Analytics | University of Virginia | 19 Hours | ₹6,515 | 4.7 |
Foundations of Marketing Analytics | Emory University | 5 Months | ₹6,515/month | 4.6 |
Marketing Analytics with Python | University of Illinois at Urbana-Champaign | 4 Months | ₹6,515/month | 4.5 |
Marketing Analytics Online Courses: Udemy
The table below highlights some of the best Marketing Analytics certifications offered on Udemy.
Course Name | Trainer Name | Duration | Fee | Ratings (Out of 5) |
|---|---|---|---|---|
Google Analytics 4 (GA4) - Get Certified & Analyze like a Pro | Daragh Walsh | 7.5 Hours | ₹649 | 4.7 |
Marketing Analytics: Stand Out by Becoming a Data-Driven Pro | Corey @ Wisdify | 9 Hours | ₹549 | 4.6 |
The Complete Digital Marketing Course for Local Businesses | Ing. Tomáš Morávek | 58 Hours | ₹799 | 4.6 |
Marketing Data Science & Customer Analytics in Python 2024 | Start-Tech Academy | 11.5 Hours | ₹549 | 4.6 |
Marketing Analytics and Reporting | Start-Tech Academy | 10 Hours | ₹549 | 4.5 |
Marketing Analytics Online Courses: edX
The table below shows top Marketing Analytics courses online offered by edX from leading universities.
Course Name | Trainer Name | Duration | Fee | Ratings (Out of 5) |
|---|---|---|---|---|
Data Science for Executives | Columbia University | 3 Months | $2,800 | 4.8 |
Marketing Analytics | University of California, Berkeley | 4 Months | $716 | 4.7 |
Marketing Analytics: Data Tools and Techniques | The Wharton School | 4 Weeks | $79 | 4.6 |
Digital Marketing Analytics: Tools and Techniques | University of Maryland | 8 Weeks | $399 | 4.5 |
Foundations of Modern Marketing | The University of British Columbia | 10 Months | $894 | 4.5 |
Marketing Analytics Online Courses: FutureLearn
FutureLearn offers several introductory and advanced Marketing Analytics Online Courses. Some key programs are listed below.
Course Name | Trainer Name | Duration | Fee | Ratings (Out of 5) |
|---|---|---|---|---|
Digital Skills: Digital Marketing | Accenture | 2 Weeks | ₹2,500 | 4.7 |
Get Started with Digital Marketing Analytics | Accenture | 2 Weeks | ₹2,500 | 4.6 |
Marketing Analytics and AI | University of Virginia | 4 Weeks | ₹3,450 | 4.5 |
Introduction to Web Analytics | Dentsu | 2 Weeks | ₹2,500 | 4.4 |
Top Indian Colleges Providing Marketing Analytics Online Courses
Leading Indian institutes offer excellent online programs for professionals looking to upskill in marketing analytics.
Institute Name | Courses Name | Duration | Fee |
|---|---|---|---|
Professional Certificate Programme in Marketing & Sales Management | 1 Year | ₹2,00,000 + GST | |
PG Certificate in Market Research & Data Analytics | 11 Months | ₹1,25,000 + GST | |
Advanced Programme in Digital Business Leadership | 1 Year | ₹6,00,000 + GST | |
Great Lakes Executive Learning | Post-Graduate Program in Strategic Digital Marketing | 6 Months | ₹1,25,000 + GST |
Online MBA in Digital Marketing | 2 Years | ₹2,50,000 |
Free Marketing Analytics Course Online
For those just starting, several platforms offer free marketing analytics courses to build foundational knowledge.
Course Name | Duration | Description |
|---|---|---|
Google Analytics for Beginners (Google Analytics Academy) | 4-6 Hours | The official course from Google to learn the basic features of Google Analytics, including how to create an account, implement tracking code, and set up data filters. |
Introduction to Marketing Analytics (Coursera) | 10 Hours | This course by Emory University offers a free audit track, introducing you to the frameworks and tools needed to measure marketing efforts. |
Digital Marketing Analytics in Practice (Coursera) | 23 Hours | Offered by the University of Illinois, this course (available for free audit) teaches how to analyze data from web, social media, and mobile marketing campaigns. |
Marketing Analytics Course Online Free with Certificate
Here are some of the top free online marketing analytics courses that also offer a certificate.
Course Name | Platform | Duration | Description |
|---|---|---|---|
Google Analytics Certification | Google Skillshop | ~4 Hours | This course covers both basic and advanced Google Analytics concepts. Upon passing the final assessment, you receive a free, industry-recognized certificate. |
Inbound Marketing Certification Course | HubSpot Academy | 5 Hours | Learn the fundamentals of inbound marketing, from content creation to social promotion, and earn a free certificate to showcase your skills. |
Social Media Analytics | Quintly Academy | Self-Paced | This course provides an introduction to social media analytics, helping you understand key metrics and how to track them. A free certificate is available on completion. |
Eligibility Criteria for Online Marketing Analytics Courses
Below are the eligibility criteria for Marketing Analytics Online Courses.
- For most certificate and degree programs in India, you'll need a bachelor's degree in any stream, though business, marketing, economics, or statistics is preferred, with a minimum of 50-60% marks.
- Some advanced or executive programs may require 1-3 years of relevant work experience.
- A basic understanding of mathematics and statistics, often covered at the 10+2 level, is highly beneficial.
Why is it Important to Learn Marketing Analytics in 2025?
Here are the top reasons why you should pursue a marketing analytics course in 2025.
- Ride the Digital Wave: India’s digital economy is booming, with the e-commerce market projected to reach $200 billion by 2026. Businesses desperately need professionals who can make sense of the vast customer data being generated.
- Data-Driven Decision Making: Companies are shifting away from "gut-feeling" marketing to strategies backed by data. Learning marketing analytics positions you as a key player in proving and improving marketing ROI.
- High Demand, High Growth: There is a significant skill gap in the market for qualified marketing analysts. Gaining these skills makes you a highly valuable candidate in a rapidly growing field with excellent career progression opportunities.
What Job Opportunities are available after completing the Marketing Analytics courses?
There is a wide array of job opportunities available after completing online Marketing Analytics courses. The table below shows some of the top job roles and their typical starting salaries in India.
Job Profiles | Starting Salary |
|---|---|
Marketing Analyst | ₹5 - ₹9 Lakhs per annum |
Digital Marketing Manager | ₹6 - ₹10 Lakhs per annum |
SEO/SEM Specialist | ₹4 - ₹7 Lakhs per annum |
Social Media Analyst | ₹4 - ₹6 Lakhs per annum |
Market Research Analyst | ₹4.5 - ₹8 Lakhs per annum |
Data Analyst (Marketing) | ₹5 - ₹9 Lakhs per annum |
Also Check:
Top Marketing Online Courses | |
Marketing Analytics Online Courses: FAQs
Ques: What is the eligibility criteria for Marketing Analytics Online Courses?
Ans: For most online marketing analytics courses in India, you will need a bachelor's degree in a field like business, marketing, or statistics with at least 50-60% marks. Some advanced programs may also require work experience.
Ques: What are the top recruiters after completing Marketing Analytics Online Courses?
Ans: Top recruiters for marketing analytics roles include TCS, Unilever, Amazon, Google, Flipkart, GroupM, Publicis Sapient, and Zomato.
Ques: What is the starting salary after completing Marketing Analytics Online Courses?
Ans: The starting salary for professionals with marketing analytics skills in India typically ranges from ₹4 Lakhs to ₹8 Lakhs per year, depending on the role and company.
Ques: What are the top free Marketing Analytics Online Courses?
Ans: The top free online marketing analytics courses include the Google Analytics Certification (Google Skillshop), Introduction to Marketing Analytics (Coursera - audit track), and the Inbound Marketing Certification Course (HubSpot Academy).
Ques: What are the various job roles available after Marketing Analytics Online Courses?
Ans: Key job roles include Marketing Analyst, Digital Marketing Manager, SEO/SEM Specialist, Social Media Analyst, Market Research Analyst, and Data Analyst with a marketing focus.