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Masters in Digital Marketing in Canada: Fees , Top Colleges, Placements & Salaries

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Shreyosee Chakraborty • 9 Mins read • 6 Aug 25
Masters in Digital Marketing in CanadaMasters in Digital Marketing in Canada

A Masters in Digital Marketing in Canada deals with the integration of digital technology with marketing strategies, which promotes products, brands, or services with the help of internet services. Pursuing a Masters in Digital Marketing in Canada assists students in understanding the algorithms of search engine optimization, search engine marketing, and pay-per-click to develop the marketing strategy for products, brands, or services. 

The top colleges offering a Masters in Digital Marketing in Canada are a full-time program for 2 years, which necessitates the student to have completed their bachelor's degree in marketing or any other relevant field along with a minimum GPA value of 3.0 on a scale of 4.0. International students must have a qualified English proficiency test through an IELTS score of 7.0 or a TOEFL score of 100. The top universities of Canada also require a GMAT/GRE score for management studies of the students. The average tuition fees for pursuing a Masters in Digital Marketing in Canada usually lie between CAD 19,000 - CAD 90,000. 

Students, while pursuing a Masters in Digital Marketing in Canada from the top colleges, have the facility to opt for an internship, especially for the freshers, to gain practical knowledge while sharpening their skills and preparing them for the job market. A thorough read of the article shall provide you with a clear idea regarding pursuing a Masters in Digital Marketing in Canada from the top colleges, along with the tuition fees for the whole duration, as well as placement opportunities and the average salary of a graduate.


Masters in Digital Marketing in Canada: Quick Highlights

The table shows the quick highlights regarding all the relevant information about pursuing a Masters in Digital Marketing in Canada for 2025.

Particulars

Details

Degree 

Postgraduate

Course Duration 

2 years

Top Universities

  • University of Toronto
  • University of British Columbia
  • McGill University
  • York University

Course Eligibility

GPA of 3.0, IELTS of 7.0, TOEFL of 100

Entrance Tests

GRE/GMAT

Tuition Fees

CAD 19,000 - CAD 90,000

Intake session

Multiple intake (Winter, Summer, Fall)

Salary

CAD 50,000

Specialization

SEO & SEM, social media marketing, content & brand strategy, digital analytics & data, e-commerce & UX, email & mobile marketing, media planning & strategy, and AI & marketing technology.


Masters in Digital Marketing in Canada: Important Dates & Events

The table shows the important dates and events for pursuing a Masters in Digital Marketing in Canada for 2025.

Events

Important Dates

Application Deadline

February 2025 (Fall Intake)

Semester Commencement

September (Fall Session)


Masters in Digital Marketing in Canada: Visa Application Timeline

Canada offers a multicultural environment, which makes it ideal for students from all over the world to pursue their higher studies in the country. The table shows the visa application timeline for pursuing a Masters in Digital Marketing in Canada for 2025.

Events

Important Dates

Application Deadline

March 2025


Cost of Studying a Masters in Digital Marketing in Canada

Canada offers affordable residential choices closer to the top colleges for the convenience of the students. The table shows the cost of studying digital marketing in Canada for 2025.

Location

Monthly Expenses

(CAD)

Toronto

CAD 1,500 - CAD 2,000

Vancouver

CAD 1,000 - CAD 2,000

Montreal

CAD 1,000 - CAD 2,000

Toronto

CAD 1,500 - CAD 2,000


Why Choose a Masters in Digital Marketing in Canada?

Canada offers good living conditions as well as creating a healthy environment for students in the country to survive happily. Check for the following key points before pursuing a Masters in Digital Marketing in Canada for 2025.

  • Global Recognitions: The top universities of Canada have high prominence in the global ranking which provides the best-in-class education in the digital marketing course.
  • Growing Job Market: Canada houses a rapidly developing digital marketing space, which helps students develop both practical and theoretical skills.
  • Industry Integration: The top universities of Canada have ties with all the leading firms, which facilitates students to find an internship as well as a job for a brighter future.

Also Check :

Other Popular Countries for Studying Masters in Digital Marketing





Masters in Digital Marketing in UK

Masters in Digital Marketing in Ireland

Masters in Digital Marketing in Australia

Masters in Digital Marketing in USA


Masters in Digital Marketing in Canada: Eligibility Criteria

To successfully pursue a Masters in Digital Marketing in Canada, students must have completed their bachelor’s degree in marketing or any other related field, along with a minimum GPA score of 3.0 on a scale of 4.0. International students are required to qualify for the English proficiency test with an IELTS score of 7.0 and a TOEFL score of 100. The top universities of Canada offering a Masters in Digital Marketing require GMAT/GRE for eligibility in pursuing the course. 


Masters in Digital Marketing in Canada: Application Process

The top universities of Canada offering a Masters in Digital Marketing require the following set of documents to complete the process in a hassle-free manner.

  • Choose the university that offers the course at an affordable price.
  • Check the official website for all the latest information to be updated about the documents to be submitted during admission.
  • Fill in the required details carefully to avoid any kind of discrepancies.
  • Scan and upload the documents like transcripts, resume, and scorecard.
  • Application fees once paid are usually non-refundable for application review.
  • Clear the direct interview with the university director and show your soft skills confidently.
  • A conditional letter is mailed from the university's end, use the same to finalize the university seat.
  • Fly to Canada, attend the orientation program, and pursue your course in digital marketing.


Masters in Digital Marketing in Canada: Cutoff

Here are some of the expert-curated tips that must be followed for pursuing a  Masters in Digital Marketing in Canada for 2025.

  • Minimum GPA of 3.0 on a scale of 4.0
  • English language proficiency is qualified through IELTS 6.5 or TOEFL 100.
  • A GMAT score of 500 - 600 is generally required by the top universities


Top Entrance Exams for Masters in Digital Marketing in Canada

The table shows the top entrance exams required for pursuing a Masters in Digital Marketing in Canada for 2025.

Top Universities of Canada

GMAT

GRE

University of Toronto

650+

320+

University of British Columbia

650+ 

320+

McGill University

670

320+

York University

N/A

N/A


Masters in Digital Marketing in Canada: Syllabus

The top universities in Canada offering a Masters in Digital Marketing in Canada have several other subject matters that help to understand the program better. The specializations in pursuing a Masters in Digital Marketing in Canada include SEO & SEM, social media marketing, content & brand strategy, digital analytics & data, e-commerce & UX, email & mobile marketing, media planning & strategy, and AI & marketing technology. 


Masters in Digital Marketing in Canada: Electives & Specializations

The table shows the electives and specializations for pursuing a Masters in Digital Marketing in Canada for 2025.

Electives & Specializations

SEO & SEM

Social Media Marketing

Content & Brand Strategy

Digital Analytics & Data

E- commerce & UX

Email & Mobile Marketing

Media Planning & Strategy

AI & Marketing Technology


Masters in Digital Marketing in Canada: Scholarship

The table shows the scholarships available for pursuing a Masters in Digital Marketing in Canada for 2025.

Scholarship

Details

Canada Graduate Scholarship

A graduate degree with an aggregate of 75% 

Ontario Graduate Scholarship

International students with full-time enrollment in the program

Graduate Entrance Scholarship

International students with a minimum GPA score of 3.7

Tom Calvert Computer Science and Software Engineering Award

Students possessing a bachelor’s degree in Computer Science or Software Engineering

Centre for Digital Media Housing Award

International students providing SOP, LOR, and resume.

Kevin Collins Abilities Scholarship

Differently-abled students pursuing PG courses

Rotary Foundation Scholarship

International students with strong academic achievement and language skills.


Best Universities for a Masters in Digital Marketing in Canada

The table shows the list of the best universities for pursuing a Masters in Digital Marketing in Canada for 2025.

Best Universities of Canada 

Q S World Ranking

Tuition Fees

(CAD)

University of Toronto

29

CAD 61,720

University of British Columbia

40

CAD 10,872

McGill University

27

N/A

York University

333

CAD 37,281


Career Scope After a Masters in Digital Marketing in Canada

The table shows the career scope after pursuing a Masters in Digital Marketing in Canada for 2025.

Job Roles

Description

Digital Marketing Manager

Executes digital marketing strategies, manages campaigns, analyzes performance data, and optimizes online presence to drive brand growth.

SEO / SEM Specialist

Manages SEO/SEM strategies, optimizes website content, analyzes data, improves rankings, drives traffic, and maximizes ROI through search engines.

Social Media Manager

Curates and manages content across social platforms, engages audiences, analyzes metrics, and drives brand awareness and community growth.

Performance Marketing Analyst

Analyzes marketing performance data, optimizes campaigns, tracks KPIs, manages budgets, and drives ROI through data-driven digital advertising strategies.

Content Strategist / Manager

Develops content strategy, oversees creation and distribution, ensures brand consistency, optimizes for SEO, and drives engagement across digital channels.

Digital Marketing Analyst

Analyzes digital marketing data, tracks campaign performance, generates insights, optimizes strategies, and supports decision-making to improve ROI.

E-Commerce Manager

Oversees online sales platforms, manages product listings, optimizes user experience, analyzes performance, and drives revenue growth through digital strategies.

Paid Ads Specialist

Executes and optimizes paid advertising campaigns across platforms, analyzes performance data, manages budgets, and maximizes return on investment.

Marketing Automation Specialist

Manages marketing automation tools, designs workflows, nurtures leads, analyzes performance, and optimizes campaigns for engagement and conversions.

CRM/ Email Marketing Manager

Executes CRM and email marketing strategies, segments audiences, personalizes content, analyzes metrics, and drives customer engagement and retention.


Masters in Digital Marketing in Canada: Top Recruiters

Canada houses the best organizations for digital marketing that are currently recruiting graduates after pursuing a Masters in Digital Marketing in Canada Microsoft, Mercedes Benz, HSBC, and Samsung.


Masters in Digital Marketing in Canada: Average Salary

The table shows the average salary of graduates who pursued a Masters in Digital Marketing in Canada for 2025.

Job Roles

Average Salary 

(CAD)

Digital Marketing Manager

CAD 70,000 - CAD 90,000

SEO/SEM Specialist

CAD 55,000 - CAD 75,000

Social Media Manager

CAD 50,000 - CAD 80,000

Performance Marketing Analyst

CAD 60,000 - CAD 85,000

Content Strategist/Manager

CAD 60,000 - CAD 90,000

Digital Marketing Analyst

CAD 55,000 - CAD 80,000

E-Commerce Manager

CAD 65,000 - CAD 95,000

Paid Ads Specialist

CAD 60,000 - CAD 85,000

Marketing Automation Specialist

CAD 60,000 - CAD 90,000

CRM/ Email Marketing Manager

CAD 65,000 - CAD 90,000


Frequently Asked Questions


Ques: What are the top universities offering a masters in digital marketing in Canada?

Ans: The top universities are:

  • University of Toronto
  • University of British Columbia
  • McGill University
  • York university


Ques: Does Canada offer post-work visa permits?

Ans: Yes! You can stay for 2 years with post post-work visa permit in Canada for job purposes.


Ques: How long is the course duration of pursuing a Masters in Digital Marketing in Canada?

Ans: The course duration for pursuing a Masters in Digital Marketing in Canada is 2 years.


Ques: Do the universities of Canada provide students with internship facilities?

Ans: Yes! The universities of Canada provide students pursuing a Masters in Digital Marketing. 


Ques: What are the intake sessions in the top universities for pursuing a Masters in Digital Marketing in Canada?

Ans: The top universities have multiple intake sessions of Winter and Fall for pursuing a Masters in Digital Marketing in Canada.