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Masters in Marketing in USA: Fees , Top Colleges, Placements & Salaries

MG
Manu Garg • 7 Mins read • 31 Jul 25
Masters in Marketing in USAMasters in Marketing in USA

Wondering about pursuing a Masters in Marketing in USA? The USA hosts some top management universities in the world that provide Masters in Marketing courses specialising in market research, consumer segmentation, consumer data analysis, and marketing mix development skills. The Masters in Marketing in USA course duration is of 1 year, and the annual tuition fee of the course ranges between $31,000 to $88,000.

The Master in Marketing in USA eligibility criteria includes a bachelor's degree in a related field with mathematics and English as core subjects, English language proficiency test, GMAT score and work experience. The highest salary for Masters in Marketing in USA graduates may go up to $140,040. Continue reading this expert guide that will navigate you through Masters in Marketing in USA top colleges, fees, placements & salaries.


Masters in Marketing in USA: Quick Overview 

The table below shows the Masters in Marketing in USA course’s quick overview.

Particulars 

Details 

Course Name

Masters in Marketing in USA 

Program Type

  • Full-Time
  • Part-Time 
  • Online 

Course Duration 

1-Year

Eligibility Criteria 

Bachelor's degree in relevant fields with English language proficiency test and GMAT Scores 

English Proficiency Requirement 

IELTS: 7.0 | TOEFL: 100+

Tuition fees 

$31,000 to $88,000

Application Fee

$30 to $100

Average Salary

$50,000

Intake 

Fall and Spring 

Top Universities 

Columbia University, Johns Hopkins University, University of Texas at Austin, etc.


Why Choose a Masters in Marketing in USA?

There are a number of reasons, international students prefer the USA as their dream study abroad destination. Below mentioned are some key factors that make the MS in Marketing in USA a best option.

  • Though the annual tuition fees for Masters in Marketing in USA is high, the top universities offer a number of scholarships to meritorious students. These scholarships encourage Indian students to apply for study programs in USA.
  • There are immense career opportunities for students after completing Masters in Marketing in USA. Some of the key recruiters offering placements to Masters in Marketing graduates in USA include BBC America, Google, JP Morgan, IBM, and Amazon.
  • Companies in USA offer rewarding salaries to course graduates.
  • USA’s Masters in Marketing degrees are globally recognised offering a perfect blend of theoretical and practical knowledge. This structure allows students to develop desirable qualities for the dynamic market.

Also Read: Masters in Marketing in Australia


Best Universities for Masters in Marketing in USA 

The table below shows some of the top universities for Masters in Marketing in USA with their fees and QS World Ranking. 

Universities 

QS World Ranking 

Total Tuition Fees 

Johns Hopkins University

24

$88,000

Columbia University

38

$67,864

University of Texas at Austin

68

$53,000

Purdue University

88

$45,111

Texas A&M University

144

$35,229

University of Southern California

146

$69,904

Michigan State University

161

$37,500

University of Illinois at Chicago

334

$36,788

Florida International University

582

$31,500

Pace University

161-170

$43,800


Masters in Marketing in USA: Eligibility Criteria

To apply for the marketing course of your choice in top American universities you need to fulfill the below mentioned eligibility criteria.

  • A Bachelor's or Undergraduate degree in Marketing or a related field of study, with Mathematics and English as the primary subjects
  • IELTS score of 6.0-7.0 or above 
  • GRE/GMAT scores(optional to certain universities)
  • A GPA of 3.0 on a total scale of 4.0 with a minimum range of 83-86%


Masters in Marketing in USA: Application Process

Below mentioned is the detailed process to apply for a Masters in Marketing courses in the USA.

  1. First of all, you need to select a university and a program that cater to your personal choices. Check the University specific eligibility criteria for that particular University.
  2. Collect all the required documents before proceeding with the formal online application.
  3. Apply online through the University's official website. Complete the application by submitting the required documents and paying the online application fee.
  4. Track your application through the JD generated and wait for the selection letter from the University.
  5. As soon as you receive the selection letter apply for the American student visa to avoid any unexpected delays. After getting your visa, board a flight to the USA to pursue the Masters in Marketing course.


Masters in Marketing in USA: Documents Required

The following are the key documents required to apply for the Masters in Marketing in USA.

  • Passport with 6 months validity after completing your stay in the US
  • Original mark sheets and/or provisional certificates of all courses completed so far
  • Proof of funds to support your cost of studying MS in Marketing in the US
  • IELTS test score to establish English language proficiency
  • Proof of intention of departure from the US upon course completion
  • Statement of Purpose 
  • Letters of Recommendation 
  • Health Insurance 


Masters in Marketing in USA: Visa Application Timeline

The following table shows the detailed overview of American student visas for pursuing Masters in Marketing in USA.

Particulars 

Details 

Visa Type 

F1 Student Visa 

Application time

Students should apply as early as possible after receiving the selection letter.

Processing Time 

3-4 Months 


Top Entrance Exams for Masters in Marketing in USA 

The table below shows the top entrance exams for Masters in Marketing in USA.

Exam 

Details

GRE (Graduate Record Examination)

  • This exam includes verbal reasoning, quantitative reasoning, and analytical writing skills, etc. 
  • A competitive GRE score is generally around 310 or higher, with a good verbal score above 155 and a good quantitative score above 155. 

GMAT (Graduate Management Admission Test)

Some universities may require GMAT scores for Masters in Marketing admission.

English Proficiency Exams 

Students have to prove their English language proficiency through IELTS and TOEFL exam scores.


Masters in Marketing in USA: Cutoff

The table below shows the Masters in Marketing in USA GMAT and English proficiency tests cutoffs.

University 

English Proficiency Test Cutoff 

GMAT/GRE Cutoff 

Columbia University

  • TOEFL: 100
  • IELTS: 7.5
  • GMAT total: 740
  • GRE (quant): 168
  • GRE (verbal): 162

Johns Hopkins University

  • TOEFL: 100
  • IELTS: 7.0
  • GMAT: 704
  • GRE: 336

University of Texas at Austin

  • TOEFL: 79
  • IELTS: 6.5

NA

Purdue University

  • TOEFL: 93
  • IELTS: 7.5
  • GMAT: 500

University of Southern California

  • TOEFL: 90
  • IELTS: 6.5

NA

Texas A&M University

  • TOEFL: 80
  • IELTS: 6.0
  • GMAT: 600
  • GRE: 152 Verbal; 154 Quantitative 

Michigan State University

  • TOEFL: 100
  • IELTS: 7

NA

University of Illinois at Chicago

  • TOEFL: 80
  • IELTS: 6.5

NA

Florida International University

  • TOEFL iBT: 80
  • IELTS: 6.5
  • GMAT: 500
  • GRE: 304

Pace University

  • TOEFL score: 80
  • IELTS: 6.5

NA


Masters in Marketing in USA: Syllabus

The Master in Marketing in USA is a 1-year course focusing on the key marketing principles and specialisations. The program comes with a lot of theoretical course work with hands-on practical components, making it ideal for real-world dynamics.


Masters in Marketing in USA: Electives & Specializations

The table below shows the specialisations offered to students pursuing marketing courses in USA.

Specialisations

Fashion Marketing

Social Media Marketing

Marketing Analytics

International Marketing

Marketing Research

Marketing Communication


Masters in Marketing in USA: Scholarships

The table below shows the key scholarships offered to international students pursuing Masters in Marketing in USA.

Scholarship Type 

Details

FIU Online Academic Merit Scholarship

International students enrolled in online programs

Purdue Master’s Scholarship

Based on academic excellence 

Partial Tuition Fellowship

Provided to needy students

Dean’s Alumni Advisory Board (DAAB) Scholarships

Strong academic record, generally 3.5 GPA out of the scale of 4.

AAUW International Fellowship

International students with a bachelor's degree

Graduate School Fellowship

Pursuing a research-based master's or doctoral degree at an accredited U.S. institution, in a field supported by the fellowship. 

USC Libraries Research Reward

Undergraduate and graduate students at USC can submit papers or projects completed for credit or independent study during the calendar year. 

SGA Residential Scholarship

All applicants must be full-time students (12 hours undergraduate, 9 hours graduate) at UL Lafayette currently working towards completion of an undergraduate or graduate degree.


Cost of Living in USA

There are a number of expenses students have to bear when pursuing a Masters degree in USA. The table below shows the average cost of living for international students in USA.

Expenses Type 

Average Annual Expenses (In USD)

Accommodation 

$20,000

Meals 

$8,500

Transportation 

$2,200

Health Insurance 

$6,700

Miscellaneous 

$9,100


Career Scope After Masters in Marketing in USA 

There are a huge number of career opportunities for graduates after completing Masters in Marketing in USA. Some of the top roles in which students can get placed are:

  • Social Media Manager
  • Marketing Coordinator
  • Digital Marketing Manager
  • Marketing Director
  • Marketing Specialist
  • Marketing Manager
  • Marketing Associate
  • Brand Manager
  • Marketing Analyst


Masters in Marketing in USA: Salary Package

The table below shows the salary package offered for various job roles after Masters of Marketing in USA.

Job Role 

Annual Salary in USD

Marketing Manager

$71,500

Marketing Specialist

$58,000

Marketing Coordinator

$49,000

Digital Marketing Manager

$74,000

Marketing Analyst

$68,000

Digital Marketing Specialist

$58,500

Product Marketing Manager

$93,500

Brand Manager

$77,200

Content Marketing Manager

$82,500


Frequently Asked Questions


Ques: What are the best Masters in Marketing programs in USA?

Ans: Top universities offering Masters in Marketing in USA include Northwestern University, Columbia University, and USC.


Ques: Are there affordable Masters in Marketing programs in USA?

Ans: Yes, several public universities like Baruch College, Florida International University, and University of Illinois offer affordable Masters in Marketing programs in USA.


Ques: What’s the average salary after graduating from a Masters in Marketing in the USA?

Ans: Graduates from Masters in Marketing programs in the USA earn an average starting salary between $65,000 and $90,000 annually, depending on location, specialisation, and experience.


Ques: What are the requirements for a Masters in Marketing in USA?

Ans: Masters in Marketing programs in USA require a bachelor’s degree, GRE or GMAT scores (sometimes optional), English proficiency tests for international students, and letters of recommendation.


Ques: How does a Masters in Marketing differ from an MBA in USA?

Ans: A Masters in Marketing in USA focuses on marketing analytics, branding, and consumer behavior, while an MBA offers a business curriculum including finance and management alongside marketing courses.