Masters in Marketing in Canada: Fees , Top Colleges, Placements & Salaries
Masters in Marketing in CanadaMasters in Marketing in Canada is a 1 -2 year research-oriented postgraduation program and offered in many specialisations like Digital Marketing, Brand Management, International Marketing, Consumer Behaviour, etc. The admission criteria for Masters in Marketing in Canada is to have a bachelor's degree with a minimum of 70% - 85% and must have passed IELTS/TOEFL. Core subjects are Marketing principles, Consumer behaviour, Market research methods, etc.
The average annual tuition fee ranges between CAD 15,166 to CAD 88,000, and the cost of living in Canada is approximately CAD 5,000 to CAD 20,000. Masters in Marketing in Canada is different from MBA in Marketing, as MBA in Marketing basically deals with business management, leadership skills and has a wide scope. Application mode for admission in Top universities like Queen's University, Concordia University, York University, University of Saskatchewan, and University of Guelph is online.
Students are offered Job roles like Brand Management, Digital Marketing, Marketing Management, Market Research, and Development Managers with decent pay of CAD 68,000 - CAD 95,000.
Masters in Marketing in Canada: Quick Highlights
Here are a few top universities offering Masters in Marketing in Canada. Check the total tuition fee and seats offered to the students.
Particulars | Details |
Program | Masters in Marketing |
Program Type | Postgraduation |
Program Duration | 1- 2 years |
Eligibility Criteria | 70 % - 85% |
GPA | 3.0 |
English Proficiency Requirements | IELTS - 6.5 - 7.0 ; TOEFL - 80 -95 |
Tuition Fee Range | CAD 15,166 to CAD 88,000 |
Cost of Living | CAD 5,000 to CAD 20,000 |
Average Salary | CAD 68,000 - CAD 95,000 |
Top Universities |
|
Why Choose a Masters in Marketing in Canada?
Studying masters in marketing in Canada is a prominent choice as there are so many benefits like job opportunities, post-study work, Quality of life, healthy environments, and Global exposure. Below are a few benefits mentioned.:
- Quality Education: Quality of education is being served in Canada, Canada has been known for its good education system, and many Indian prefers Canada to study.
- Employment Opportunities: The Canadian marketing industry has become huge in the end of 2023, the advertising market has reached $12.5 billion. Diverse Courses: MS in marketing in Canada provides many specialisation elective options like in digital marketing, brand management, market research, or advertising.
- Quality of Life: Renowned for the superior quality of life, which improves the living standard and helps make a successful life. It provides a cosmopolitan setting, stunning scenery, and a friendly community
Also Read :
Other Popular Countries for Studying Masters in Marketing
Best Universities/Colleges for Masters in Marketing in Canada
Top universities like University of Lethbridge, HEC Montreal, University of Calgary, and Western University - Ivey Business School offer Masters in Marketing at an average tuition fee of CAD 15,166 to CAD 88,000 per year.
University | Annual Tuition Fee |
University of Lethbridge | CAD 25,000(₹15,82,000) |
HEC Montreal | CAD 23,800(₹15,06,000) |
University of Calgary | CAD 39,697(₹25,11,600) |
Western University - Ivey Business School | CAD 1,29,800(₹82,13,000) |
Masters in Marketing in Canada: Eligibility Criteria
Basic eligibility criteria for Masters in Marketing in Canada is to have a bachelor's degree with a minimum of 70% - 85% and must have passed IELTS/TOEFL. Below is the detailed information given.
Particulars | Details |
Academic requirements | 70% - 85% in bachelor's degree |
IELTS/TOEFL | 6.5 - 7.0 / 80 - 95 |
GPA | 3.0 |
GMAT | 58+ |
Resume | Yes, required |
LOR (Letter of Recommendation) | 2 -3 |
Masters in Marketing in Canada: Application Process
Admission to Canadian Universities is based on your documents and eligibility criteria. Students must first fit the eligibility criteria of the specific university, qualify for IELTS/ TOEFL, submit documents that are required, and pay the application fees.
Step 1: Students need to fit the eligibility criteria, which require a four-year bachelor’s degree in a related field.
Step 2: Students must secure minimum marks specified by IELTS, that is, 6.5 - 7.0 , and TOEFL, that is, 80 - 95.
Step 3: The required GPA score is 3.0 out of 4.0, as many universities accept the GPA score.
Step 4: Students need to submit the required documents in the given format.
Step 6: To complete the process, the students are required to pay the application fee of the university within the specified time.
Documents Required
List of documents required at the time of application or admission to Masters in Marketing in Canada. It is recommended to collect all your documents before applying for admission.
- Bachelor's Degree
- Official transcripts
- Latest resume
- Personal Statement
- IELTS/TOEFL to prove English language proficiency
- Statement of Purpose (SOP)
- Proof of Funds
- Passport
- Study Permit
- Medical certificates
- Work experience
- Letters of Recommendation (LORs)
- GRE/GMAT
Visa Application Timeline
Students visa application timeline is provided below on the basis of last few years trends. It is recommended to apply for your visa application before applying or as per the universities intakes but surely in prior.
Events | Estimated Timing (2026) | Notes / Reasoning |
Submit full application | Late May – Early June 2026 | Aligning with typical university intake deadlines and allowing buffer. |
IRCC Acknowledgment & Biometrics Request | Within 1–2 weeks post‑submission | IRCC normally issues requests promptly for complete applications. |
IRCC Processing Time (outside Canada) | 4 - 6 weeks | Based on June 2025 average (e.g. India -3 weeks, others ~8–12 weeks) |
Final Decision & Passport Request | Mid–July to Early August 2026 | After estimated 5‑week processing plus administrative buffer. |
Travel & Pre‑Departure Preparation | July–August 2026 | For fall semester start in September. |
Note - In case of incomplete or false information provided by the students, it will be delayed.
Top Entrance Exams for Masters in Marketing in Canada
The top entrance exams for Masters in Marketing in Canada are TOEFL, IELTS, GMAT, a few universities also accept GRE, which may vary on a university-by-university basis. Here are the scores required.
Exam | Details |
80- 95 | |
IELTS | 6.5 - 7.0 |
GMAT | 58+ |
Masters in Marketing in Canada: Cutoff
The cutoff for Master's in Marketing in Canada is primarily based on the scores of IELTS/ TOEFL, not on any particular entrance exam. Below are the scores mentioned.
University | IELTS | TOEFL |
Queen’s University | 7.5 | 100 |
York University | 7.0 | 100 |
University of Saskatchewan | 6.5 | 86 |
Concordia University | 6.5 | 90 |
University of Guelph | 6.5 | 89 |
University of Lethbridge | 6.5 | 86 |
HEC Montreal | 6.5 | 94 |
Masters in Marketing in Canada: Syllabus
Syllabus for Master's in Marketing in Canada is mentioned below. It may differ on the basis of the university, but in general, these subjects are core subjects like Marketing principles, Consumer behaviour, Market research methods, etc.
Semester | Syllabus |
Semester 1 | Marketing principles, Consumer behaviour, Market research methods |
Semester 2 | Digital marketing, Brand management, Data analytics in marketing |
Semester 3 | Strategic marketing, Advertising and promotions, Global marketing |
Semester 4 | Capstone project, Internships, Thesis (optional) |
Masters in Marketing in Canada: Electives & Specializations
Masters in Marketing in Canada is further divided on the basis of a focused area. Students will get in-depth knowledge about that particular area, as per the course they choose. Below are a few specialisations you can op fort.
- Digital Marketing
- Brand Management
- International Marketing
- Consumer Behaviour
Electives can further focus on areas like
- Luxury & Retail Marketing
- Startups & Entrepreneurship
- AI & Automation in Marketing.
Masters in Marketing in Canada: Scholarships
Scholarships have been provided by many of the Canadian universities with an award amount to waive off some of your expenses. Here is the detailed information given with the eligibility criteria and award price of a few scholarships.
Scholarships | Eligibility | Award Details (CAD) |
President's Scholarship, University of Guelph | 80% in the last qualifying exam | 5,000 |
University of Saskatchewan Graduate Scholarship | Academic merit | 16,000 |
Dean's Scholarship, University of Saskatchewan | 85% or above Studied in thesis-based graduation programs | 18,000 |
Concordia Merit Scholarship | Enrolled full-time at Concordia University | 10,000 |
Jean-Charles Chebat Z''L Bursary | Enrolled in MS in Marketing program at HEC Montreal | 2,000 |
International President's Entrance Scholarships, Western University | 90% in previous education | 10,000 |
Master's Research Scholarships, Concordia University | 3.55 Minimum GPA | 17,500 |
Cost of Living in Canada
Cost of living in Canada is not much expensive based on other countries, with same or alike amenities. It will help you to sort your budget for studying in Canada. Annual cost of living may range from CAD 5,000 to CAD 20,000.
Expense Type | Average Cost (CAD) | Cost Equivalent |
Accommodation | CAD1600 | ₹1,01,000 |
Travel | CAD 104 | ₹6,500 |
Food | CAD 25 ( 1 Meal) | ₹1,580 |
Internet | CAD 85 | ₹5,300 |
Books and Supplies | CAD 202 | ₹12,800 |
Miscellaneous | CAD 151 | ₹9,500 |
Career Scope After Masters in Marketing in Canada
After completing Masters in Marketing in Canada, there are many career opportunities available, job roles like Brand Management, Digital Marketing, Marketing Management, Market Research, and Development Managers. Below are provided a few career options.
- Brand Management
- Digital marketing
- Marketing management
- Market research
- Development Manager
- Product Management
- Sales Manager
- Social Media Specialist
- Content marketer
Masters in Marketing in Canada: Salary Package
Masters in Marketing in Canada leads to decent job opportunities with an average pay of CAD 68,000 - CAD 95,000. Here are few career opportunities mentioned below.
Job Title | Average Salary |
Marketing Manager | CAD 69,322(₹43,86,000) |
Marketing Specialist | CAD 65,833(₹41,65,000) |
Digital Marketing Manager | CAD 64,103(₹40,56,000) |
Marketing Data Analyst | CAD 63,982(₹40,48,000) |
Product Manager | CAD 62,884(₹39,79,000) |
Marketing Consultant | CAD 58,511(₹37,00,000) |
Sales Manager | CAD 88,236(₹55,82,000) |
Frequently Asked Questions
Ques 1. What is the difference between Masters in Marketing and MBA in marketing in Canada?
Ans 1. MBA in marketing is a 4 years course deals with business management and leadership skills and offers jobs such as Brand Manager, Product Manager, Sales Manager, Marketing Manager, and so on with an average pay of CAD 78,000.
Masters in Marketing is a 2-year research-oriented course that offers entry-level jobs such as Marketing Analyst, Marketing Coordinator, Marketing Copywriter, etc, with an average pay of 68,000 CAD.
Ques 2. What is the duration of Masters in Marketing in Canada?
Ans 2. The duration of Masters in Marketing in Canada is 2 years.
Ques 3. Is Masters in Marketing in Canada worth?
Ans 3. Yes, it serves you with several job opportunities and growth. As the industry is huge it is worth doing.
Ques 4. What is the average total fees for Masters in Marketing in Canada?
Ans 4. The average total fees for masters in Marketing in Canada is approximately CAD 15,166 to CAD 88,000.
Ques 5. Name few career opportunities after Masters in Marketing in Canada?
Ans 5. Some of the career options that can be explored are Brand Management, Digital Marketing, Marketing Management, Market Research, Development Manager, and Product Management.
Ques 6. Is it compulsory to give IELTS/TOEFL to get admission in Masters in Marketing in Canada?
Ans 6. Yes, it a compulsory to pass the English proficiency test accepted by the college/university.
Ques 7. What are the required documents while taking admission in Masters in Marketing in Canada?
Ans 7. Required documents for master in Engineering are
- Bachelor's Degree
- Official transcripts
- Latest resume
- Personal Statement
- IELTS/TOEFL to prove English language proficiency
- Statement of Purpose (SOP)
- Proof of Funds
- Passport
- Study Permit
- Medical certificates
- Work experience
- Letters of Recommendation (LORs)
- GRE/GMAT