Sports Marketing Online Courses 2025: Duration, Fees, Eligibility & Career Opportunities
Sports Marketing Online CoursesSports Marketing Online Courses are short term programs designed to teach skills in sports branding, sponsorship management, digital marketing for sports activity, event promotion, fan engagement, and athlete endorsements.
Many online platforms in India and abroad offer Sports Marketing courses for students, working professionals, and sports enthusiasts. Some of the top learning platforms include Coursera, Udemy, edX, LinkedIn Learning, and Skillshare.
The Sports Marketing Online Course duration usually ranges from 4 weeks to 12 months, depending on the platform and level. The Sports Marketing Online Course fee can range around ₹500–₹80,000. Several free Sports Marketing Online Courses with certificates are also available for beginners.
There are no strict eligibility requirements. Students from management, commerce, marketing, or sports backgrounds can pursue them. Sports Marketing average salary in India can range around ₹4–8 LPA, while experienced experts can earn ₹12–20 LPA or more.
Sports Marketing Online Courses: Quick Highlights
The table below shows the quick highlights of Sports Marketing Online Courses in India.
Particulars | Details |
Level of Courses | Online Certificate, Diploma, PG Certificate |
Duration | 4 Weeks – 12 Months |
Fee Range | ₹500 – ₹80,000 |
Starting Salary | ₹4 – ₹8 LPA |
Advanced Salary | ₹12 – ₹20 LPA or more |
Job Roles | Sports Marketing Manager, Sponsorship Executive, Brand Manager, Sports Agent, Digital Sports Strategist |
Top Recruiters | Nike, Adidas, Puma, ESPN, Star Sports, BCCI, FIFA, IPL Teams, Sports Marketing Agencies |
Best Sports Marketing Courses Online
The table below shows the top Sports Marketing Online Courses across platforms.
Sports Marketing Courses: Coursera
The following table shows some of the best Sports Marketing Online Courses on Coursera.
Course Name | University or Trainer | Duration | Fee | Ratings (Out of 5) |
Sports Marketing Basics | Northwestern University | 6 Weeks | ₹3,600/month | 4.9 |
The Global Business of Sports | University of London | 8 Weeks | ₹3,600 | 4.8 |
Digital Marketing in Sports | University of Illinois | 5 Weeks | ₹3,600 | 4.7 |
Sports Sponsorship and Branding | University of Geneva | 6 Weeks | ₹3,600 | 4.6 |
Marketing Strategies in Football | Johan Cruyff Institute | 8 Weeks | ₹3,600/month | 4.6 |
Sports Marketing Courses: Udemy
The following table shows some of the best Sports Marketing Online Courses on Udemy.
Course Name | Trainer | Duration | Fee | Ratings (Out of 5) |
Sports Marketing Fundamentals | Sports Academy | 12 Hours | ₹499 – ₹3,499 | 4.9 |
Digital Marketing for Sports Professionals | John Matthews | 10 Hours | ₹649 – ₹2,999 | 4.8 |
Sponsorship Management in Sports | ProSports Hub | 8 Hours | ₹499 – ₹1,999 | 4.7 |
Fan Engagement Strategies | SportsGrowth Institute | 6 Hours | ₹499 – ₹2,999 | 4.6 |
Sports Business and Athlete Branding | Sarah Wilson | 9 Hours | ₹499 – ₹3,499 | 4.5 |
Sports Marketing Courses: EDX
The following table shows some of the best Sports Marketing Online Courses on EDX.
Course Name | University | Duration | Fee | Ratings |
Sports Marketing and Branding | Columbia University | 8 Weeks | ₹15,000 | 4.9 |
Business of Sports | University of Michigan | 6 Weeks | ₹18,000 | 4.8 |
Global Sports and Media | University of Melbourne | 8 Weeks | ₹14,000 | 4.7 |
Sponsorship in Sports | University of Reading | 6 Weeks | ₹12,000 | 4.6 |
Sports Management and Promotion | University of London | 8 Weeks | ₹16,000 | 4.6 |
Learning Sports Marketing Courses: LinkedIn
The following table shows some of the best Sports Marketing Online Courses on LinkedIn Learning.
Course Name | Duration | Fee | Ratings |
Sports Marketing Essentials | 3 Hours | Free with LinkedIn Premium | 4.9 |
Sponsorships and Endorsements | 2.5 Hours | Free with LinkedIn Premium | 4.8 |
Digital Strategy in Sports | 3 Hours | Free with LinkedIn Premium | 4.7 |
Fan Engagement and Brand Loyalty | 2 Hours | Free with LinkedIn Premium | 4.6 |
Sports Management Basics | 3 Hours | Free with LinkedIn Premium | 4.5 |
Sports Marketing Courses: Skillshare
The following table shows some of the best Sports Marketing Online Courses on Skillshare.
Course Name | Trainer | Duration | Fee | Ratings |
Athlete Branding and Promotion | Rahul Sharma | 4 Hours | Free with Skillshare Premium | 4.9 |
Sports Event Marketing | Dr. Priya Menon | 3.5 Hours | Free with Skillshare Premium | 4.8 |
Digital Fan Engagement | Anil Kumar | 5 Hours | Free with Skillshare Premium | 4.7 |
Social Media for Sports Business | Dr. Swati R | 4 Hours | Free with Skillshare Premium | 4.6 |
Sports Sponsorship Sales | Prof. Abhinav Gupta | 3 Hours | Free with Skillshare Premium | 4.5 |
Top Indian Colleges Providing Sports Marketing Online Courses
The table below shows popular Sports Marketing Online Courses offered by Indian institutes.
Course Name | University/Institute | Duration | Fee (Approximately) |
Certificate in Sports Marketing | 6 Months | ₹35,000 | |
Online Course in Sports Management and Marketing | 12 Weeks | ₹25,000 | |
PG Diploma in Sports Management | 1 Year | ₹30,000 | |
Certificate in Digital Sports Promotion | 3 Months | ₹55,000 | |
Sports Media and Marketing Program | 6 Months | ₹45,000 |
Free Sports Marketing Online Courses
The table below represents free Sports Marketing Online Courses available for beginners.
Course Name | Platform | Duration |
Basics of Sports Marketing | SWAYAM (IIT Madras) | 12 Weeks |
Sponsorship in Sports | FutureLearn | 4 Weeks |
Sports Business Fundamentals | Coursera (Audit Mode) | 6 Weeks |
Social Media in Sports | Alison | 8 Weeks |
Sports and Event Promotion | Cursa | Self-paced |
Free Sports Marketing Online Courses with Certificate
The table below represents some of the best free Sports Marketing online courses that also provide certificates.
Course Name | Platform | Duration | Certificate |
Sports Marketing Fundamentals | NPTEL (Swayam) | 12 Weeks | Free |
The Business of Sports | FutureLearn | 4 Weeks | Free |
Digital Marketing in Sports | Coursera (Audit + Certificate Option) | 5 Weeks | Free |
Eligibility Criteria for Sports Marketing Online Courses
The table below represents eligibility requirements for Sports Marketing Online Courses.
Criteria | Details |
Educational Background | Open for Management, Commerce, Marketing, and Sports students |
Technical Skills | Basic knowledge of marketing and digital tools helpful |
Tools Required | Laptop or Computer and internet connection |
Job Opportunities After Sports Marketing Online Courses
The table below represents job roles along with the average estimated salary in India.
Job Role | Description | Average Salary (India) |
Sports Marketing Manager | Develops and executes sports marketing campaigns | ₹5–9 LPA |
Sponsorship Executive | Manages sponsorship deals and endorsements | ₹6–10 LPA |
Digital Sports Strategist | Plans social media and digital campaigns for sports | ₹5–8 LPA |
Brand Manager (Sports) | Builds athlete and team brands | ₹6–12 LPA |
Sports Agent | Represents athletes and negotiates contracts | ₹7–15 LPA |
Event Marketing Specialist | Promotes sports events and tournaments | ₹5–9 LPA |
Sports Business Consultant | Provides strategy to sports organizations | ₹8–16 LPA |
Why is it Important to Learn Sports Marketing in 2025?
The table below represents why learning Sports Marketing is valuable.
Reason | Details |
Growth of Sports Industry | Global sports market value expected to cross $600 billion |
Rise of Digital Sports | Streaming, esports, and social media driving fan engagement |
Career Opportunities | Jobs in sports agencies, clubs, and global brands |
Athlete Branding | Huge demand for professionals managing athlete endorsements |
Sponsorship Market | Sponsorships and partnerships are growing rapidly worldwide |
Also Check
Top Marketing Online Course | |
Sports Marketing Online Courses: FAQs
Ques: Are Sports Marketing Online Courses worth it?
Ans: Yes they provide industry relevant knowledge in sports sponsorships, fan engagement, and brand management, which are highly in demand.
Ques: Can I find free Sports Marketing Online Courses with certificates?
Ans: Yes platforms like SWAYAM, NPTEL, and FutureLearn offer free certified courses.
Ques: What is the salary after completing Sports Marketing Online Courses in India?
Ans: Entry level salaries range from ₹4–8 LPA, while experienced professionals can earn ₹12–20 LPA or more.
Ques: Does a candidate need a background in marketing to join these courses?
Ans: Not always many beginner courses are open to management and sports students as well.
Ques: Which platform is best for Sports Marketing Online Courses?
Ans: Coursera, edX, and SWAYAM are great for beginners, while IISM, Symbiosis, and ISB offer advanced and professional programs.