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Masters in Marketing in Germany: Top Universities, Eligibility, Fees, Scope, and More

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Abhishek Sharma • 7 Mins read • 5 Aug 25
Masters in Marketing in GermanyMasters in Marketing in Germany

Masters in Marketing in Germany is a postgraduate course that prepares individuals for analytical, strategic, and creative roles in the Marketing field. The course duration is typically two years in most top universities and colleges. The top programs' specializations include M.Sc. in Management, M.Sc. in Business Administration, M.Sc. in Digital Marketing, M.Sc. in International Marketing, M.Sc. in Marketing and Digital Media, MA in Marketing, MA in International Marketing and Sales, and some MBA course specializations, etc.

The yearly tuition fees in top private Universities range from EUR 8,000 to EUR 18,000. For admission, you are required to have a bachelor's degree in the respective discipline. And require IELTS band score between (6.0-7.0) and TOEFL (90-100 iBT). In some institutions, you are required to clear the GRE/GMAT Exam for admission.

This blog related to Masters in Marketing in Germany provides information and a comprehensive guide covering quick highlights, scholarships, salary packages, cost of living, eligibility criteria, documents required, and much more in a very understandable manner.


Masters in Marketing in Germany: Highlights

Here is a table that provides some key highlight points that help you understand the subject in a very brief way.

Feature

Details

Duration

2 years (in some institutions it lasts between 1 to 1.5 years)

Eligibility

Bachelor’s degree

Popular Entrance Exams

  • IELTS / TOEFL
  • GRE/GMAT score (in a few Universities/Colleges)

IELTS Score

6.0-7.0

Top Specialisations

  • M.Sc in Management
  • M.Sc. in Business Administration
  • M.Sc. in Digital Marketing
  • M.Sc. in International Marketing
  • M.Sc. in Marketing and Digital Media
  • MA in Marketing
  • MA in International Marketing and Sales
  • MBA Programs specializations

Top private institutions' tuition fees

EUR 8,000 to EUR 18,000 (yearly)

Top Universities

  • Free University of Berlin
  • Munich Business School
  • University of Bayreuth
  • University of Wuppertal
  • International School of Management
  • Aalen University
  • Berlin School of Economics

Popular Scholarships Available at Universities/Institutions

  • DAAD Scholarship Programs
  • Heinrich Boll Foundation Scholarships
  • Konrad-Adenauer Stiftung Scholarship
  • Friedrich Ebert Foundation Scholarships

Job Roles Offered

  • Chief Marketing Officer
  • Marketing Manager
  • Market Research Analyst
  • Content Marketing Strategist
  • Localization Manager
  • Market Research Manager

Average Salary Package Offered (Yearly)

EUR 40,000 (₹40,40,500) to EUR 50,000 (₹50,50,650)


Why Choose Masters in Marketing in Germany?

Some of the key points why you should choose Masters in Marketing in Germany.

  • High-quality education system: The courses offered in the Marketing field with a high-quality education system as the institutions have well-experienced and highly-qualified teaching staff or instructors.
  • Top-ranked institutions: The country has top-ranked institutions related to these course specializations, which may help them secure their career in their respective field.
  • Degree globally recognized:  Masters in Marketing in Germany is globally recognized.
  • Regular Marketing practical classes: The institutions regularly provide marketing practical classes to the candidates, which help them to understand the management or marketing sector overview.
  • Offers high placement packages: The top recruiters offer high placement packages to the candidates, as the institutions have great tie-ups with the big organizations.
  • 24/7 First Aid Facilities: While pursuing the course, institutions offer great healthcare and recreational facilities.
  • Provide Scholarship facilities: The institution offers a wide range of scholarships while you pursue Master's in Marketing in Germany.

Also Read :

Other Popular Countries for Studying Masters in Marketing




Masters in Marketing in USA

Masters in Marketing in Australia

Masters in Marketing in Canada


Masters in Marketing in Germany: Best Universities/Colleges

Here is the data for you related to top Universities/institutions, QS World Ranking 2025, and Tuition fees (both in EUR and INR) for a Master's in Marketing in Germany, as shown in the table below.

Universities/Institutions Names

Average Tuition Fees in EUR (Yearly)

Average Tuition Fees in INR (Yearly)

SRH University of Applied Sciences

EUR 15,600

₹15,75,800

EU Business School

EUR 1,200

₹1,21,200

International School of Management (ISM)

EUR 11,400

₹11,51,550

CBS International Business School

EUR 5,730

₹5,78,800

Nordakademie University of Economics

EUR 11,952

₹12,07,300

Fresenius University of Applied Sciences

EUR 950

₹96,000

Technical University of Berlin

EUR 11,760

₹11,87,900

University of Europe of Applied Sciences

EUR 10,938

₹11,04,900


Masters in Marketing in Germany: Eligibility Criteria

Here is a table given below that shows how you apply and the eligibility criteria required for admission to Master's in Marketing in Germany.

Criteria

Details

Educational Qualifications

  • Bachelor’s degree in the respective discipline
  • Clear GRE/GMAT Exam (optional)

GRE/GMAT

Optional

English Proficiency Score Required

  • IELTS score (6.0 - 7.0)
  • TOEFL (90-100 iBT)

Visa & Passport

  • Valid Passport required
  • German National Visa (Type-D)

Work Experience

Not mandatory, but preferred


Masters in Marketing in Germany: Application Process

Here is the table related to Masters in Marketing in Germany application process is shown in the table given below:

  • Visit the official website of the institution from which you want to pursue the course
  • Fill out the application form and do verification of the documents
  • Pay the application process fees
  • Wait for the Admission Letter or Call Letter
  • Apply for a Student Visa at the German Embassy or the Visa Portal
  • Plan your journey to Germany for the course


Masters in Marketing in Germany: Documents Required

The documents required during the application process for  Masters in Marketing in Germany are shown in the table given below.

Documents Required

Required or not

Academic Transcripts

Yes

Statement of Purpose (SOP)

Required

Letters of Recommendation (LORs)

2 or 3 LORs

Resume/CV

Required

GRE Scores

Optional

English Proficiency Test (Varies as per the University)

  • IELTS (6.0-7.0)
  • TOEFL (90-100 iBT)
  • GMAT/GRE


Masters in Marketing in Germany: Visa Application Timeline

To pursue Masters in Marketing in Germany, candidates must apply for a German Student Visa. The Visa Application processing time may take 4-12 weeks (approx.). And the process takes place at the local German University and embassies.


Masters in Marketing in Germany: Top Entrance Exams

The table given below gives you an idea about which exams/tests are required to be clear if you are applying for a Masters in Marketing in Germany.

Exam name

Applicable Universities

Mandatory or not

IELTS/TOEFL

Almost all top Universities

Yes

GMAT/GRE

In a few Universities

Optional

Interview Sessions (Recorded or Virtual)

In a few Universities

In a few Universities


Masters in Marketing in Germany: Cutoff

Here is the table given below that shows the band score and iBT required for IELTS and TOEFL, respectively, for pursuing Masters in Marketing in Germany.

University Type

IELTS

TOEFL

Top Universities

6.0-7.0 overall

90-100 iBT


Masters in Marketing in Germany: Syllabus

The table given below shows the courses and their specializations available for you while pursuing Masters in Marketing in Germany.

Courses

Electives/Specialization

  • M.Sc.
  • M.S.
  • M.A
  • MBA
  • M.Sc in Management
  • M.Sc. in Business Administration
  • M.Sc. in Digital Marketing
  • M.Sc. in International Marketing
  • M.Sc. in Marketing and Digital Media
  • MA in Marketing
  • MA in International Marketing and Sales
  • MBA Programs specializations


Masters in Marketing in Germany: Scholarship

The scholarship names and the amount (per month) for you while pursuing Masters in Marketing in Germany are shown in the table given below.

Scholarship Name

Amount (per month)

Heinrich Boll Foundation Scholarships

EUR 850

Konrad-Adenauer Stiftung Scholarship

EUR 861

Friedrich Ebert Foundation Scholarships

Eur 1,000

DAAD Scholarship Programs

NA

GyanDhan Scholarship

EUR 988


Masters in Marketing in Germany: Cost of Living

Here is the table given below related to the cost of living while pursuing Masters in Marketing in Germany.

Category

Approx. Cost of Living (EUR)

Approx. Cost of Living (INR)

Accommodation

EUR 750

₹61,100

Transportation

EUR 124

₹10,150

Food

EUR 400

₹33,350

Utilities

EUR 262

₹21,500

Clothing

EUR 300

₹24,600

Entertainment

EUR 70

₹5,750

Total

EUR 1,900

₹1,56,400


Masters in Marketing in Germany: Career Scope

The table below shows the job roles offered by industries related to the marketing field while pursuing Masters in Marketing in Germany.

Job Roles Offered

Industry/Sector

  • Chief Marketing Officer
  • Marketing Manager
  • Market Research Analyst
  • Localization Manager
  • Content Marketing Strategist
  • Market Research Manager
  • Technology & IT
  • E-Commerce and Retail
  • Automotive industry
  • Financial Services and FinTech
  • Manufacturing and Industrial Sector
  • Advertising and Media
  • Consulting and Professional Services


Masters in Marketing in Germany: Salary Package

The table given below shows the average salary packages offered for different job roles after placement.

Jobs Roles

Average Salary Package (EUR) (Approx.)

Average Salary Package (INR) (Approx.)

Chief Marketing Officer

EUR 108,500

₹87,49,550

Marketing Manager

EUR 44,800

₹16,13,000

Market Research Analyst

EUR 38700

₹31,19,067

Localization Manager

EUR 31,000

₹24,99,964

Content Marketing Strategist

EUR 53,500

₹43,11,700

Market Research Manager

EUR 45,900

₹37,02,600

Frequently Asked Questions

Ques: Mention some best Masters programs in Marketing in Germany?

Ans: Some of the best Masters programs available while pursuing Masters in Marketing in Germany are:

  • M.Sc.
  • M.S.
  • M.A
  • MBA

Ques: Provide scholarship names that are available while pursuing Masters in Marketing in Germany?

Ans: Some of the scholarship names that are available while pursuing Masters in Marketing in Germany are:

  • Heinrich Boll Foundation Scholarships
  • Konrad-Adenauer Stiftung Scholarship
  • Friedrich Ebert Foundation Scholarships
  • DAAD Scholarship Programs
  • GyanDhan Scholarship


Ques: What is the average cost of living in Germany for the Masters in Marketing course?

Ans: The average cost of living in Germany for the Masters in Marketing in Germany course duration is EUR 850 (approx. ₹74,000).


Ques: Name some top universities offering Masters in Marketing in Germany?

Ans: Some top universities offering Masters in Marketing in Germany are:

  • International School of Management (ISM)
  • Munich Business School
  • University of Wuppertal
  • University of Bayreuth
  • SRH University of Applied Sciences
  • EU Business School
  • CBS International Business School


Ques: Provide the private institutions' yearly tuition fees for Masters in Marketing programs in Germany?

Ans: The yearly tuition fees in top private Universities range from EUR 8,000 to EUR 18,000 for Masters in Marketing programs in Germany.


Ques: Are the degrees globally recognized after completion of Masters in Marketing in Germany?

Ans: Yes, Masters in Marketing in Germany is globally recognized, and you can apply for jobs anywhere in the world.