Masters in Marketing in Germany: Top Universities, Eligibility, Fees, Scope, and More

Masters in Marketing in Germany is a postgraduate course that prepares individuals for analytical, strategic, and creative roles in the Marketing field. The course duration is typically two years in most top universities and colleges. The top programs' specializations include M.Sc. in Management, M.Sc. in Business Administration, M.Sc. in Digital Marketing, M.Sc. in International Marketing, M.Sc. in Marketing and Digital Media, MA in Marketing, MA in International Marketing and Sales, and some MBA course specializations, etc.
The yearly tuition fees in top private Universities range from EUR 8,000 to EUR 18,000. For admission, you are required to have a bachelor's degree in the respective discipline. And require IELTS band score between (6.0-7.0) and TOEFL (90-100 iBT). In some institutions, you are required to clear the GRE/GMAT Exam for admission.
This blog related to Masters in Marketing in Germany provides information and a comprehensive guide covering quick highlights, scholarships, salary packages, cost of living, eligibility criteria, documents required, and much more in a very understandable manner.
Masters in Marketing in Germany: Highlights
Here is a table that provides some key highlight points that help you understand the subject in a very brief way.
Feature | Details |
Duration | 2 years (in some institutions it lasts between 1 to 1.5 years) |
Eligibility | Bachelor’s degree |
Popular Entrance Exams |
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IELTS Score | 6.0-7.0 |
Top Specialisations |
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Top private institutions' tuition fees | EUR 8,000 to EUR 18,000 (yearly) |
Top Universities |
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Popular Scholarships Available at Universities/Institutions |
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Job Roles Offered |
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Average Salary Package Offered (Yearly) | EUR 40,000 (₹40,40,500) to EUR 50,000 (₹50,50,650) |
Why Choose Masters in Marketing in Germany?
Some of the key points why you should choose Masters in Marketing in Germany.
- High-quality education system: The courses offered in the Marketing field with a high-quality education system as the institutions have well-experienced and highly-qualified teaching staff or instructors.
- Top-ranked institutions: The country has top-ranked institutions related to these course specializations, which may help them secure their career in their respective field.
- Degree globally recognized: Masters in Marketing in Germany is globally recognized.
- Regular Marketing practical classes: The institutions regularly provide marketing practical classes to the candidates, which help them to understand the management or marketing sector overview.
- Offers high placement packages: The top recruiters offer high placement packages to the candidates, as the institutions have great tie-ups with the big organizations.
- 24/7 First Aid Facilities: While pursuing the course, institutions offer great healthcare and recreational facilities.
- Provide Scholarship facilities: The institution offers a wide range of scholarships while you pursue Master's in Marketing in Germany.
Also Read :
Other Popular Countries for Studying Masters in Marketing
Masters in Marketing in Germany: Best Universities/Colleges
Here is the data for you related to top Universities/institutions, QS World Ranking 2025, and Tuition fees (both in EUR and INR) for a Master's in Marketing in Germany, as shown in the table below.
Universities/Institutions Names | Average Tuition Fees in EUR (Yearly) | Average Tuition Fees in INR (Yearly) |
SRH University of Applied Sciences | EUR 15,600 | ₹15,75,800 |
EU Business School | EUR 1,200 | ₹1,21,200 |
International School of Management (ISM) | EUR 11,400 | ₹11,51,550 |
CBS International Business School | EUR 5,730 | ₹5,78,800 |
Nordakademie University of Economics | EUR 11,952 | ₹12,07,300 |
Fresenius University of Applied Sciences | EUR 950 | ₹96,000 |
Technical University of Berlin | EUR 11,760 | ₹11,87,900 |
University of Europe of Applied Sciences | EUR 10,938 | ₹11,04,900 |
Masters in Marketing in Germany: Eligibility Criteria
Here is a table given below that shows how you apply and the eligibility criteria required for admission to Master's in Marketing in Germany.
Criteria | Details |
Educational Qualifications |
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GRE/GMAT | Optional |
English Proficiency Score Required |
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Visa & Passport |
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Work Experience | Not mandatory, but preferred |
Masters in Marketing in Germany: Application Process
Here is the table related to Masters in Marketing in Germany application process is shown in the table given below:
- Visit the official website of the institution from which you want to pursue the course
- Fill out the application form and do verification of the documents
- Pay the application process fees
- Wait for the Admission Letter or Call Letter
- Apply for a Student Visa at the German Embassy or the Visa Portal
- Plan your journey to Germany for the course
Masters in Marketing in Germany: Documents Required
The documents required during the application process for Masters in Marketing in Germany are shown in the table given below.
Documents Required | Required or not |
Academic Transcripts | Yes |
Statement of Purpose (SOP) | Required |
Letters of Recommendation (LORs) | 2 or 3 LORs |
Resume/CV | Required |
GRE Scores | Optional |
English Proficiency Test (Varies as per the University) |
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Masters in Marketing in Germany: Visa Application Timeline
To pursue Masters in Marketing in Germany, candidates must apply for a German Student Visa. The Visa Application processing time may take 4-12 weeks (approx.). And the process takes place at the local German University and embassies.
Masters in Marketing in Germany: Top Entrance Exams
The table given below gives you an idea about which exams/tests are required to be clear if you are applying for a Masters in Marketing in Germany.
Exam name | Applicable Universities | Mandatory or not |
IELTS/TOEFL | Almost all top Universities | Yes |
GMAT/GRE | In a few Universities | Optional |
Interview Sessions (Recorded or Virtual) | In a few Universities | In a few Universities |
Masters in Marketing in Germany: Cutoff
Here is the table given below that shows the band score and iBT required for IELTS and TOEFL, respectively, for pursuing Masters in Marketing in Germany.
University Type | IELTS | TOEFL |
Top Universities | 6.0-7.0 overall | 90-100 iBT |
Masters in Marketing in Germany: Syllabus
The table given below shows the courses and their specializations available for you while pursuing Masters in Marketing in Germany.
Courses | Electives/Specialization |
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Masters in Marketing in Germany: Scholarship
The scholarship names and the amount (per month) for you while pursuing Masters in Marketing in Germany are shown in the table given below.
Scholarship Name | Amount (per month) |
Heinrich Boll Foundation Scholarships | EUR 850 |
Konrad-Adenauer Stiftung Scholarship | EUR 861 |
Friedrich Ebert Foundation Scholarships | Eur 1,000 |
DAAD Scholarship Programs | NA |
GyanDhan Scholarship | EUR 988 |
Masters in Marketing in Germany: Cost of Living
Here is the table given below related to the cost of living while pursuing Masters in Marketing in Germany.
Category | Approx. Cost of Living (EUR) | Approx. Cost of Living (INR) |
Accommodation | EUR 750 | ₹61,100 |
Transportation | EUR 124 | ₹10,150 |
Food | EUR 400 | ₹33,350 |
Utilities | EUR 262 | ₹21,500 |
Clothing | EUR 300 | ₹24,600 |
Entertainment | EUR 70 | ₹5,750 |
Total | EUR 1,900 | ₹1,56,400 |
Masters in Marketing in Germany: Career Scope
The table below shows the job roles offered by industries related to the marketing field while pursuing Masters in Marketing in Germany.
Job Roles Offered | Industry/Sector |
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Masters in Marketing in Germany: Salary Package
The table given below shows the average salary packages offered for different job roles after placement.
Jobs Roles | Average Salary Package (EUR) (Approx.) | Average Salary Package (INR) (Approx.) |
Chief Marketing Officer | EUR 108,500 | ₹87,49,550 |
Marketing Manager | EUR 44,800 | ₹16,13,000 |
Market Research Analyst | EUR 38700 | ₹31,19,067 |
Localization Manager | EUR 31,000 | ₹24,99,964 |
Content Marketing Strategist | EUR 53,500 | ₹43,11,700 |
Market Research Manager | EUR 45,900 | ₹37,02,600 |
Frequently Asked Questions
Ques: Mention some best Masters programs in Marketing in Germany?
Ans: Some of the best Masters programs available while pursuing Masters in Marketing in Germany are:
- M.Sc.
- M.S.
- M.A
- MBA
Ques: Provide scholarship names that are available while pursuing Masters in Marketing in Germany?
Ans: Some of the scholarship names that are available while pursuing Masters in Marketing in Germany are:
- Heinrich Boll Foundation Scholarships
- Konrad-Adenauer Stiftung Scholarship
- Friedrich Ebert Foundation Scholarships
- DAAD Scholarship Programs
- GyanDhan Scholarship
Ques: What is the average cost of living in Germany for the Masters in Marketing course?
Ans: The average cost of living in Germany for the Masters in Marketing in Germany course duration is EUR 850 (approx. ₹74,000).
Ques: Name some top universities offering Masters in Marketing in Germany?
Ans: Some top universities offering Masters in Marketing in Germany are:
- International School of Management (ISM)
- Munich Business School
- University of Wuppertal
- University of Bayreuth
- SRH University of Applied Sciences
- EU Business School
- CBS International Business School
Ques: Provide the private institutions' yearly tuition fees for Masters in Marketing programs in Germany?
Ans: The yearly tuition fees in top private Universities range from EUR 8,000 to EUR 18,000 for Masters in Marketing programs in Germany.
Ques: Are the degrees globally recognized after completion of Masters in Marketing in Germany?
Ans: Yes, Masters in Marketing in Germany is globally recognized, and you can apply for jobs anywhere in the world.